According to a Statista report, there are over 120,000 law firms in the United States, with over 200 of them with 500+ employees. This clearly shows the level of competition among law firms. If you don’t provide proper service to your clients, other firms will step in to do the task. Therefore, as the owner of a law firm, you must have a solid marketing strategy to showcase your professionalism.
Law firms have been marketing for a long time. Some of these firms manage to get it right, while many attorneys don’t get satisfying results from their campaigns.
Marketing is not only about running a few advertisement campaigns on social media platforms or magazines. It consists of creating a detailed plan, using multiple advertisement channels to reach potential clients, and working hard to retain them.
How Can Law Firms Benefit From A Marketing Strategy?
Many attorneys have no clue about creating a marketing strategy that produces results. Therefore, many law firms outsource their marketing to professional agencies. You can easily find a marketing agency to promote your firm. However, it’s wise to go for a specialized and reputed law marketing firm like the dNovo Group. Such specialists know how to create successful digital marketing campaigns for law firms.
A specialized legal marketing agency has relevant experience that can benefit your law firm. Here are some essential reasons why your law firm should strongly consider having a solid marketing strategy.
1. Gets You In Front Of The Target Prospects
Before considering a lawyer, people need to know about the existence of your firm. With a great marketing strategy, you can get in front of your target prospects. It’ll let them know about your presence and the services that you offer.
If they want to know more about your specific services, they can visit your website or office. An effective marketing strategy comprises the perfect balance of advertisement media. It also focuses on ensuring your brand gets in front of target prospects regularly at the right time.
Whether your prospects search for a specific term on Google (assuming you have implemented an SEO strategy for your law firm) or visit some other sites, your service will appear in front of their eyes.
2. Saves Time And Money
You don’t want to waste precious resources as a business owner. Running a random campaign will only waste your marketing budget. On the other hand, a great marketing strategy will allow you to get in front of the people you want to reach.
Today’s AI-based marketing lets you get in front of people with specific interests located within a geographical area. Furthermore, you can also get in front of people searching for specific terms that relate to your niche.
The latest marketing channels also provide you the ability to retarget people who have already seen your ads or visited specific pages of your site. Furthermore, you can segment your market and test multiple ads in real-time. If you do it well, you can get tons of quality clients without spending a lot of money.
3. Increased Engagement
Law firms need to engage a lot with their audiences before winning their trust. Unlike other products, lawyers need to deal with dire situations. Therefore, a client can’t make an instant decision to work with one specific lawyer.
With strategic marketing campaigns, you can slowly win the trust of prospective clients. You can know their needs and answer important queries. If you provide expert answers to your audience’s queries, you can win their trust. An ideal mix of social media ads and the use of chatbots and other mediums can be the way to go for law firms.
4. Global Reach
Some services are specific to the local city while some can resonate with global audiences. With a perfect marketing strategy, you can run multiple campaigns as per the nature of the service.
For instance, you can make use of blogs and social media ads to reach foreign clients who require immigration lawyers.
5. Create A Sales Pipeline
Like all other businesses in the world, you need to create a sales pipeline for your law firm. The first step to building a sales pipeline is to get someone interested in your service. After you collect leads, you need to nurture them to make them interested in your offer. And your job doesn’t end at that. It’s crucial for you to be in touch with your prospects and your clients.
With a strong sales pipeline, you can have a regular flow of clients. You can also get referrals from your existing client base. A well-structured marketing plan includes an organized sales funnel to meet your legal marketing needs.
6. Builds Credibility
To win the trust of your target audience, you must have some credibility. A law firm is based on expertise. No person wants to do business with a lawyer who has no idea and experience in their field.
By continually providing value to your audience, you’ll build credibility. Your audience will view you as an expert on the subject matter. A planned marketing campaign can make your brand omnipresent and help you establish your firm as a source of authority.
7. Measure Return On Investment
Not every campaign works perfectly. Therefore, one needs to measure the return on investment of each campaign continually. You need to weed out the less effective ideas and work on things that produce results. It’s also possible for you to make changes in the ads to test their effectiveness.
A well-thought-out marketing plan includes ways to measure marketing effectiveness to ensure your campaigns remain profitable.
Having a good marketing strategy can take your law firm to the next level. You can sit back and focus on your core business operations, while your marketing campaigns will bring clients for you. If you reach out to people seeking the legal services that you specialize in, you’ve got a higher chance of acquiring a client.
Offering excellent service to your clients will enable you to retain them and get more references. So, will you now consider building a marketing strategy for your law firm?