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What Is a Chatbot and How Can Law Firms Use It?

Technology has progressed to a point where you can have a robot read you a dinner recipe. You can chat with experts across entire oceans, or use artificial intelligence to make high-level business decisions. And with so many new technologies being developed, it’s understandable to wonder, “what is a chatbot?”

The answer is simple — it’s in the name. A chatbot is simply a robot that chats with potential clients on your website to keep them engaged and interested. It’s a tool to improve your marketing and inform new clients about who you are and what you do.

Using a chatbot can lead to more clients and engagement on your website. Best of all, it means less work for you, so you can focus on what you do best: representing clients.

Keep reading below to learn more about chatbots and how they can help you.

“What Is a Chatbot?” Just a Chatty Assistant

Chatbots use artificial intelligence to communicate with the people who use them. Basically, they learn how to talk to people as they’re developed. By the time they find a home on your website, they know how to assist people with whatever they need help with.

In essence, they’re just virtual assistants. People can ask questions, and the chatbot will answer them to the best of its ability. Best of all, your chatbot can be programmed to lead people to whatever conversion you want.

Chatbots Engage Web Users

Chatbots are also a great way to engage users and introduce them to your firm. Many Internet users are hesitant to talk to actual people about whatever they may be looking for. So much of the Internet is run by robots that it can come as shellshock to speak to an actual person.

With a chatbot, these people can engage your firm without ever having to speak to anyone. It also means you’re leveraging automation, which will not only boost your success but also free up your time to get other work done.

They’re Easy to Set Up on Your Website

The best part about chatbots is that they’re easy to set up on your website. You don’t need to be a tech guru to get in contact with any variety of chatbot services. All you need to do is research the one you want.

Then, purchase a license to it. The company behind the bot will likely have a fleet of customer service representatives to help you through the installation process if you need it.

Get More Conversions and Leads with a Chatbot

There are many answers to the question, “what is a chatbot?” Some people will say that it’s an artificially intelligent assistant to improve your customer service. Others may call it an unnecessary gimmick on your website.

The actual answer is that chatbots are valuable tools to improve your connection with your clients. They give people something to talk to when you may not be available. They guide people through your website much in the same way lawyers guide people through complex bureaucratic laws.

And to find the right lawyer for you, just use our tool here. We’ll make sure you find exactly the lawyer you’re looking for so that you’re not alone when you need it most.

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