Did you know that there are over 1.3 million lawyers in the United States? If you recently passed your bar exam – congrats! If you are ready to open up and grow your law practice, we are here to help you.
Read on to learn our top marketing strategy tips so that you can start applying them right away.
1. Invest in a Client Management System
One of the first things you want to do is keep track of all of your clients and invoices in one place. Do not wait until you feel disorganized to get a client management system. Even though, you can get away with spreadsheets and paper at first, once your clientele grows using spreadsheets just won’t be efficient enough.
Using a client management system from the beginning will ensure that you have all of your client’s information in the same place.
2. Invest in Branding and Marketing
The only way your law office will grow is with more clients. The best way to do this is through marketing. Before you start a full-fledged marketing campaign, take the time to establish your brand.
Taking the time to do this will give your law firm a clear identity. Decide on details such as your brand colors, fonts, and logo.
Once your brand is strong then, you can leverage SEO to make sure you show up in searches. To make sure you stand out against the competition we highly recommend learning more about boosting your rankings by reading more info.
3. Ask for Referrals
Why not ask your current clients that already trust you to let their friends and family know about your services? Referrals are great because people tend to trust their friends and family when it comes to things they recommend.
Do not be afraid to reach out to existing clients and ask them if they have any referrals. You can even establish a referral program to make it worth their time. Offering them a discount on their next service is one way to compensate an existing client.
4. Hire Before You Need It
Instead of waiting to hire when you are in over your head with work, find the right people ahead of time. Take the time to build a team that has the same values as you, and train them to do the work the way you wish for your office to be represented.
Keep in mind that you don’t only have to hire full-time associates. You can also choose to outsource certain tasks. For example, you can hire freelancers to delegate tasks such as document review, and non-substantive court appearances.
Ready to Grow Your Law Practice?
There is no reason for your law firm to not stand out above the rest with our marketing tips above. We hope you are feeling more confident than ever to make your law practice well-known and the go-to firm.
If this blog post came in handy, please feel free to continue browsing our business section for more tips and tricks.