Small Firm? No Problem! 5 Law Firm Marketing Strategies for Firms of All Sizes
Did you know that the biggest challenge small law firms report is attracting new clients?
No matter how large or established your business is, finding effective law firm marketing strategies can be difficult. The good news is that sticking with simple tried-and-true techniques can make a big impact on your numbers.
Do you want to know how you can draw in more clients? Keep reading for 5 expert law firm marketing ideas.
1. Consider Advertising a Specialty
Having a strong brand can help more people remember your name. A great way to separate your firm from the competition is to adopt a specific legal niche like car accident injuries or divorce. Think about which types of cases you enjoy most and consider advertising those as your firm’s specialty.
2. Give Your Site a Makeover
The biggest mistake attorneys make when trying to figure out how to market a law firm is neglecting their business website. Before you grow, you need to have a solid foundation. Since your site is the heart of your company, you need to make sure it’s user-friendly, fast, and optimized.
Following SEO design practices will not only make your website more attractive, but it can also boost your ranking on Google. Adam Draper of www.gladiatorlawmarketing.com explains that having a high Google ranking is crucial for law firms, as most people only click on the first few Google results. Some easy ways to optimize your website include adding a navigation menu, including your logo on each page, and creating a contact and about page.
3. Start a Blog
There are plenty of reasons why every business website should have a blog. Writing helpful content is the best type of marketing for legal firms because it proves you’re an expert on law. If you use SEO keywords in each post, you also have more opportunities to increase your ranking on Google.
4. Focus on Online Reviews
Did you know that 84% of people trust online reviews as much as a personal recommendation from friends? Since the world is digital now, every business needs to pay attention to their reputation online.
If clients write about their positive experiences, then that’s free marketing for lawyers. Responding kindly to each review is a great technique to make your law firm seem more personable.
5. Build Your Online Presence on Social Media
79% of Americans have at least one social media account. Social media is a convenient place to find reviews, ask questions, and learn more about a company all in one space. If your law firm doesn’t have a LinkedIn or Facebook page, then you’re missing out on a lot of exposure.
In order to stay active online, you can share links to your latest blog posts and even do live streams where you answer people’s legal questions.
These Law Firm Marketing Ideas Will Revolutionize Your Business
With these 5 law firm marketing ideas, you should be able to reach a much wider audience. Before you know it, you’ll have a hard time keeping up with all of your new cases.
Do you want more legal advice? Explore our blog for helpful tips.