For many legal professionals, creating a website may be the last thing on their minds. Between running a firm, reading case laws, and going through clients’ cases, lawyers may have very little time to understand what it takes to ace their marketing strategies. One of the best strategies today is creating a good website.
Like other types of modern businesses, law firms need a website, too. Just think about this situation: when you’re in need of certain professional services, isn’t the Internet often the very first place you run to for sources or information? The same holds true for those in search of legal assistance.
With an excellent website, you can put your law firm out there such that prospective clients will be aware of your existence. Of course, you don’t have to do everything yourself. You can go to this site or others like it in order to hire digital marketing experts to create a site for you. That way, you can get top-notch results and ensure that the following website design principles are met:
Principles Of A Good Website Design
You can have a clean website for your law firm with informative content, but if the navigation is poor, unfortunately you’re still going to lose potential clients. It’s important to assume that not everyone browsing your website would be adept at using the Internet. This means you have to make your site as easy to navigate as possible.
To achieve this, here are some tips you can apply:
- Create strategic menus by grouping together information to avoid confusion.
- Have a search button on the upper right-hand corner of your home page so your visitors can quickly input whatever information they’re looking for.
- Make your contact information effortless to find so prospective clients would immediately know how to reach your firm.
2. Optimization Of Images
While you want to be technical and formal with your law firm’s website design, this should never be at the expense of appearance. Given the presence of so many other similar websites out there, yours has to stand out. This is best achieved by having images and videos to break up long chunks of legalese text.
When using images on your website, however, it’s important to keep them optimized. These are some standards you’ll have to bear in mind:
- Choose images that match the content you’re placing them in. They should also be polished and professional so they can effectively convey the brand image you’re trying to uphold.
- They have to be of high quality but also well balanced so they won’t hurt your website’s speed. Your images shouldn’t be any bigger than they have to be; otherwise, it’ll take a lot of time for them to load, and clients don’t like to be kept waiting.
3. Mobile Compatibility
Having high mobile compatibility is one of the most important characteristics your law firm’s website should have. Since smartphones have become more advanced, more Internet users are now browsing from their mobile phones. This is the reason your website should be easily accessed by any visitor no matter what gadget they’re using.
If your website isn’t optimized for mobile compatibility, you’re bound to miss out on prospective clients. It should be designed in a way that its interface doesn’t get distorted when it’s viewed on a smaller screen.
4. Photos Of And Information About Your Team
Naturally, the key players in a law firm are lawyers or attorneys. So if you’re working alongside a team of lawyers, introduce them to your potential clients.
Establishing a connection with would-be clients begins even before they walk into your office. For this to be successful, you may want to include images of and details about your team on your website. Discuss each lawyer’s specialization, academic background, and other certifications. This is a marketing strategy in itself. By creating an ‘About Us’ section, you’ll give potential clients more reason to choose your law firm.
5. Compliance With Search Engine Optimization Requirements
Similar to other business websites, the one for your law firm would have to adhere to search engine optimization (SEO) best practices. This is the most recommended way to get your website to rank well on various search engines.
If you have an adequate background in SEO, then you can opt to tackle your website’s SEO all on your own. However, to be sure that you’ll meet the appropriate metrics, it pays to hire expert SEO agencies.
When your law firm’s website is able to follow the principles above, you’ll have one that’s practical, functional, and aesthetically pleasing. The website design of a law firm isn’t something to be taken lightly, so if you haven’t mastered the elements discussed, you can’t go wrong with seeking the help of expert web designers. With these website design principles, your site can be a few steps ahead of the competition. A well-crafted website shows that you put your clients first, you’re professional, and your firm provides top-notch service.