Attorneys face unique challenges when practicing law. You have to manage client expectations and generate enough clients to pay back your student loans.
That’s one of the reasons why lead generation for lawyers is so important. About 75% of attorneys work long hours, and worrying about marketing isn’t high on the to-do list.
When you have lead generation working on automatic pilot, you can then focus on what you do best. Read on for the top 7 ways you get your lead generation engine running.
1. Make Your Website Your Marketing Hub
Why should you move your marketing online? First, it’s easier to manage and automate. Second, it can complement what you already have coming in through referrals. Third, it’s how people find a new attorney to work with.
Your website is going to be the centerpiece of your lead generation activities. When someone visits your site, the idea is to capture their information and build a relationship with them to earn their trust. When you earn their trust, they’ll contact you for a consult or hire you.
You need to have a few components in place to make this successful.
Your lead generation success will depend on your website’s design. Your site’s design impacts everything from creating the first impression to clients deciding to work with you or not. You want to make sure you get it right with a modern and mobile friendly design.
You also need to have forms installed on your site to capture contact information. If you’re working on a WordPress site, this is easy to do by installing a plugin. Most email marketing software out there has a WordPress plugin to make creating a form very simple.
The content on your site also has to be geared towards a specific action. In this case, you want them to sign up to your list. Your content should explain the benefits of working with you and why you’re different from the other attorneys in your area.
In order to get someone to sign up to your list, you want to give them an incentive. Give them something like a legal guide in your area of practice. That will add value to their lives and build trust.
2. Invest in Paid Ads
Paid ads can skyrocket the number of leads to your law practice. Pay per click ads on Google can be used to drive traffic to your site.
If you’re investing in paid ads, you’ll want to create a separate landing page for lead generation. This will be a simple page with a compelling headline, a small amount of text, and a call to action.
You don’t want to direct people to the home page of your site because you’re assuming that they’re just going to call or sign up to your list. You’re giving them an extra step to do.
Your job is to make it easy for them to sign up.
3. Local Search Optimization
Local search is increasingly more important for attorneys as more people are turning to Google for advice. With a smart SEO campaign, you can get your practice to the top of search results. That will lead to more traffic and more leads.
Search engine optimization can take a while to build up. You can spend money on paid ads while you’re waiting for search traffic to pick up. When it does, then you can ease your PPC spend.
4. Blogging for Leads
A key component of SEO is blogging. You want to update your content regularly to show search engines that your content is relevant. You’re also much more likely to rank for more keywords, improving your chances to be found in search results.
One of the biggest challenges of blogging is writing content that people like. One way around that is to make a list of your most common questions and write blog posts around them. You can also follow these tips to become a better writer.
5. Email Marketing
Your lead generation campaign will reach full circle through email marketing. Email marketing is a way to automate the follow-up process and stay in front of potential clients.
Most email marketing tools offer automated campaigns. When someone signs up to your list, have a chain of emails over the next couple of weeks that introduces your practice.
6. Lead Generation Through Referrals
Attorneys largely rely on referrals for new clients. You can continue to generate more leads through referrals when you implement these other tips.
When people get a referral from a friend, they’ll immediately look online for additional information. If they can find your information easily through search results, they’ll click through for more information.
If your site is updated regularly, that will instill confidence in the person visiting your site and lead them to take further action.
7. Outsource Lead Generation
All of the lead generation techniques listed above will work for you. The question is whether or not you have the time and resources to devote to building your lead generation machine. If you do, that’s great.
If you honestly answer that you would rather focus your attention on your clients, that’s fine too. You’re better off outsourcing your lead generation.
There are many companies that specialize in lead generation for lawyers. This site, for example, gives law firms highly targeted leads according to legal specializations. You can essentially skip the steps and get leads delivered to you.
Lead Generation for Lawyers
Being a lawyer with your own practice is stressful. You have a lot to worry about and not a lot of time to do it. A lead generation engine will help you tackle your main marketing concerns and
Lead generation for lawyers starts with your website. All of your marketing activities will be directed to your site, where they’ll sign up to your list. Once they do that, you have a lead. Then, it’s up to you to close them.
If you want to do more to get your name out there, sign up for a free directory listing today.