All industries face their own set of challenges when it comes to finding the right marketing solutions to capture clients’ attention and stand out from their competitors.
Law firms are no exception to this. They must constantly improve their marketing strategies to land new clients and grow revenues. Nowadays, they’re expected to show innovation and technological advancement which doesn’t only apply to practicing law but to their marketing efforts as well.
The law business that was previously restrictive in terms of marketing to potential clients, has now become more aware of the benefits and the need to be available when the customer seeks help. Consequently, more law firms are investing in a conscious marketing strategy.
If you’re running a law business and want to ensure that you’re on the right path to reaching new clients and growing your business to its greatest potential, read on to learn a few marketing tips.
Build A User-Friendly And Well-Designed Website
The website is the company’s face to the outside world. When a client visits several lawyers’ websites, it is important for your firm to stand out. A modern, clear, and innovative website creates trust.
Even if you have a website that you believe is good, take a closer look at it and make sure it is clean, easy to navigate, conveys your brand, and offers practical ways for potential clients to get in touch with you.
Make sure your website includes every service your law firm offers, which will demonstrate your competence. In addition, include any accolades you’ve won, cases you’ve handled, and publications you’ve authored. This will potentially attract new clients.
Embrace Social Media
Being present on social media is an important aspect of successful marketing nowadays, even when it comes to law businesses. However, creating a profile on Facebook or Instagram isn’t enough. If you want your law firm to stand out in a sea of competition, you must put in a considerable amount of time and effort.
The legitimacy and popularity of a business profile, for instance, on Instagram, is heavily reliant on the number of followers. To succeed, you need real Instagram followers to regularly and proactively communicate with your brand. This is the only way for you to achieve organic growth that will confirm the legitimacy of your law firm.
Optimize your Instagram account by regularly posting content to get your name out there, get the conversation started by engaging with your followers, and try to answer as many questions or comments as possible. This will help you acquire new followers, and potential clients, or improve your relationship with your current ones.
Work On Your SEO
When potential clients seek legal help, they tend to use keywords or search phrases. The basis for being indexed well is that your website is structured correctly with good content addressing the services you offer. Once you are visible, it is also important to have a good meta description for each result so that the customer knows that they have come to the right place.
However, having meta descriptions and a website with good content is not enough. To climb to the top of the search engine results, you need to work actively to optimize the page.
SEO is a very important marketing strategy and requires a fair amount of thought and planning. If you’re not getting the results you want on your own, consider the help of a professional SEO company to help you better strategize and take your firm’s name to the top of Google Search Results.
Advertising can be one of the easiest yet most efficient ways to increase traffic. But if done badly, it can turn out to be a costly mistake. So, start with a small budget and choose the right outlet that grabs the attention of people in your specific field. For instance, if you’re a business lawyer who offers professional services to local retailers, why not use a trade publication that focuses on local retailers.
You can keep your advertising budget modest this way and later on you can measure the results from your first campaign before making a bigger financial commitment. Be curious enough to ask new clients how they learned about your practice, and you’ll be able to assess how effective your advertising efforts are.
Although there’s increased competition in the law business, there are great opportunities for lawyers to market their services to potential clients.
Having the right marketing strategy is key to attracting new clients and retaining them. You can follow our marketing tips for law businesses to get started and create a greater presence and reputation.