Blogs are roughly 60% more likely to influence a purchaser’s decision than a magazine.
It’s a testament to not only how influential blogs are, but specific marketing strategies that businesses employ to land more leads. It’s a trick that a law of law firms use to land more clients.
Some Amazing Law Firm Marketing Tips
Law firm marketing is especially effective at landing leads, that turn into paying clients. But what’s their secret? What are they doing differently than businesses?
If you want to uncover their secret method that you can use in your own business, here’s the method that law firms use to land tons of leads.
How Can Consumers Find You?
If you take a page out of law firm marketing, you can have consumers swarming to your business. If you want that to happen, you need to develop a marketing strategy.
Besides having a website, which will be important, you need to have marketing strategies.
For instance, you need to have a blog that drives traffic to your website. That blog needs to have articles with specific keywords and phrases that help rank your website on Google so consumers can find you.
While Google Adwords is one marketing method that helps drive traffic to your website, you can also use Facebook ads.
Law firms also use Facebook ads to generate leads with lead generation advertisements. With Facebook ads, they target specific people with interests and specific demographics in a location.
Although there are other means of finding leads for your business, Facebook ads and Google Adwords are the two primary means that law firms use in their marketing strategy to land more leads.
You can also get an idea of how lawyers generate leads with legal lead generation tools.
Have Your Clients Talk About You
Another method that law firms use in their marketing is word of mouth. It doesn’t matter if it’s their very first client or their 100th client, lawyers understand the power of word of mouth marketing.
Word of mouth marketing can be seen with rating and reviews. For instance, if a company has a lot of positive reviews, people will likely tell their friends about going to that business.
Another way to spread the word of mouth marketing is by doing something unique. This can be a marketing campaign that is really unique that people want to tell their friends about.
Law firms will tell customers to leave them a positive review if the customer is satisfied with the work. It’s a way to generate word of mouth marketing.
How Are You Helping Consumers?
Law firms also provide a lot of free information to help future consumers.
They will provide YouTube videos or PDF guides on how to help solve a problem. Then when people need legal help, they are reminded of what legal firm helped them with a problem.
While it takes time to develop these guides, it’s a way to develop organic traffic. People find you and you don’t have to spend a dime on marketing.
You can have guides on your website so people can find free information about your business and how you help people.
When you create guides or YouTube videos, you are not only driving traffic to your website, you are building trust with your customers. They want to trust you before they purchase anything from your business.
Post on Social Media
It’s almost a necessity for a business to have social media. It’s how people find your content and you build a following.
Law firms will often have a Facebook page, an Instagram account, a LinkedIn account, and a Twitter account. Posting on these platforms gives your business a voice.
It tells people what your business does. You are also showing consumers that your business is not outdated because you post daily and you actually have social media accounts.
Another benefit of social media accounts is that you can advertise on each platform. If you have a guide you want to advertise and generate leads with, you can use each platform to advertise and generate leads.
You can also remarket to an audience with each social media platform. That means retargeting people who have shown interest in your firm by clicking on your advertisements or visiting your website.
A Well-Designed Website
Whenever someone visits a law firm website, they will look for help. They might look for tools that can help solve a legal problem.
Similar to a legal firm’s website, your website should be designed to help people. There should be guides and tools that can help people solve their problems.
Whenever someone finds your YouTube channel or your social media platforms, they will find a link to your website. You don’t want your website to appear outdated.
There should be a way to get people on your email list with an e-book or a free guide in exchange for their email. It’s how you will generate leads and eventually clients.
Lastly, your website should never be confusing. It should focus on your ideal consumer’s problem and how you can help solve their problem.
If you follow these strategies that law firms practice, you can create a marketing strategy with organic or paid advertising that will help you generate more leads than you know what to do with.
Law Firm Marketing Can Give You Guidance on How You Should Market Your Business
if your business is going to land more leads each month, you need a marketing strategy similar to a law firm marketing strategy. It needs to involve SEO, specific targeting, and word of mouth.
You need a well-designed website so people understand your service and how they can connect with you. Most importantly, you need to have precise marketing that targets specific people with a specific service. You to understand your audience and how you can help them.
For more information on marketing, visit our website’s law firms section.