If you have been trying to think of ways to drum up new traffic to your website, there are a lot of different options available that can seem difficult to choose from. However, many people may not consider the option to do a full site redesign, thinking that it might be too expensive, too much work, or not worth the money. This is especially true when you feel like traffic is already suffering: if many people aren’t coming to your existing site, then why spend money on a new one? Well, giving your website a revamp might be exactly what it takes to get people visiting your site and start climbing the search engine results.
Taking this next step can seem daunting, especially when you are considering hiring a professional. Working with an experienced and qualified web designer or team of designers costs money, and the fact that there are a number of do-it-yourself platforms makes it appealing to choose a lower-cost option. However, if you want to get it done right and get the results that you are expecting after your investment, then hiring an experienced team—especially one that focuses on law firm web design—will be the best decision you make for your business and your web traffic.
The Benefits of a Site Redesign
The following are just a few of the many benefits that you (and your visitors) will enjoy with a website redesign. However, there are many more benefits that you will get that go beyond these examples, and the best way to understand what you can expect out of your own redesign project is to speak with a designer as soon as possible. As web technology changes, your existing website gets further and further from “current,” and you are likely missing out on many capabilities and advantages that a new site will deliver, all of which a designer can explain to you in specific detail.
Updated User Experience Design
The term “user experience” gets thrown around a lot in web design: is it just a buzzword, or is there substance behind it? UX design simply means that the site design elements such as navigation and the visual hierarchy are set out specifically with the user in mind. A simple-to-navigate site is the best way to keep users on your site, and help them to find the actions that they want to take – such as contacting you for a consultation.
New Content Strategy
“Content is king,” and a revamped content strategy can be the difference in mediocre traffic and a strong position in the search rankings. Search engine optimization is a technique that focuses on providing your users with useful and informative information that equally sends a signal to the search engines that your site is relevant, useful, and a good choice to send users to. Search engines use “crawlers” to index the internet, and one of the main things that these crawlers are looking for is collections of relevant keywords contained in well-written and engaging content.
Updated Site Tags
In addition to keywords, crawlers are looking for a variety of other indicators that help them understand what your website is, and how relevant your site is for certain keywords. In addition to well-written content, there are countless opportunities to add tags onto your images and links that show the crawlers additional information about the type of experience a user will have when they arrive at your site. Updating these tags is a great way to get their attention, which is one of the things that happens during a redesign.
Great, so you have a shiny new website with updated keywords and tags, but what is it all for? When you redesign a website, it gives you a chance to “reset” your position with search engines, provide fresh information to the crawlers, and ultimately give yourself an opportunity to climb in the organic search rankings. Once visitors start arriving at your site, there are a variety of other metrics that the designers will have optimized for, such as making it easy for a visitor to contact you, sign up for a mailing list, or take any other action you are focusing on.