Deciding on your SEO budget is tricky, and there are a lot of different factors you need to take into account when figuring out what is going to work for your law firm’s business. Some law firms can afford to have a larger SEO budget than others, but it is not simply a matter of whether your law firm is big or not. One factor that will make a big difference for your business is where it is located, as that may determine whether a larger budget will even produce results for the location your business is found in.
Determining your SEO budget based on your location: Why does it matter?
Ultimately, how much you should allocate for your SEO budget is going to depend on how much you need and how much you will benefit from having a budget allocated for SEO costs. Some companies will benefit more than others from such services, but it’s especially important to understand what exactly you want out of SEO services and how SEO services even work.
First off, SEO works best if you can figure out who you are trying to get the attention of, and how. Getting the most out of SEO services means having a good variety of articles, and to make sure that they are interesting and well written. By making quality, relevant content, you are more likely to see clickthrough occur. The key to doing this is to not focus too much on your business, but rather, something that has a bigger appeal for the area you are in.
A big concern that a lot of businesses in smaller towns is whether SEO is even worthwhile for their business. They may think, “how many people will even be interested in this business and doing a Google search for this specific area anyway?” It is certainly a valid question, especially if you have a smaller budget and, as a result, you may not be able to afford to do this as part of your marketing plan, as valuable as SEO may be to it if it can be pulled off.
If your business is one that operates in a smaller town and you want to increase its search engine presence, something that appeals to their interests or concerns specifically instead of doing something to try to appeal to places outside of your business’ reach. It may even seem like SEO is a pointless endeavor for a small business in a small town, mainly because they feel as though bigger businesses that utilize SEO have too much power to shove them out of the way, thus rendering the smaller business’ SEO efforts moot.
Businesses in a small town may be inclined to believe that the competition for local SEO is going to be relatively thin. While this is less likely than if you are operating in a large city, it is still a risk that you must be mindful of. You may not have to deal with dozens of other personal injury law firms, but there are decent odds that you might have a few of them that you have to watch out for, especially considering that they may have the same SEO strategies as you.
When you do try to execute your SEO strategy, be mindful that you try to even be specific when it comes to location. For example, you can narrow down your SEO targeting in order to specifically cater to even a neighborhood or a district of your town. That way, both personal injury law firms can focus on advancing their profits and exposure without worrying about cannibalizing each other.
A personal injury law firm in a small town would find a lot more attention if they tailor their SEO content to the area, as opposed to trying to appeal to everyone. For instance, if you live in a cold climate, tailoring your driving tips to tips relating to driving on icy roads will do you well. Or if you’re in a smaller town, try to learn what residents are concerned with and tailor to that.
As far as location goes, is actually a more important factor to getting the most out of the SEO services you are paying for than a lot of people realize. For all the talk of making quality content that uses keywords effectively, location will make a major impact on your SEO plan’s success. SEO that focuses on a specific location is handled by a different search algorithm, and as such you need to account for that.
You want to make sure that when you set up these services, that you give it an appropriate budget for what you need out of it. For example, sometimes people will spend too little on and end up throwing money in a hole because the services don’t have adequate reach. Other times, however, they will spend more money than they need to and get no added value for having done so. In both situations, you spend too much money for what you ultimately get out of it.