Building up a law firm shares a lot of similarities with building a case. Every detail can be important because any detail can be key.
Advertising and brand awareness aren’t the first concepts most think of when they think of a law firm, but it is as vital as any business out there. The successful law firms not only have a powerful track record but brand recognition as well.
Wondering how to increase brand awareness for your law firm? It’s a long process but boils down to these 5 major tips. Let’s begin.
1. Breaking Down Your Specific Brand
As with any subject that you need to understand, the strongest way is to break it down into understood concepts. Brand awareness comes from honing in on every specific piece of your brand.
Your brand is how your clients see you. It is the attitude you take toward your customers and the style your business uses to interact with all levels of its industry.
You can focus on your legal expertise, such as a law firm that focuses on veteran affairs or divorce. You can focus on your lawyers in question. This is good for a family-owned firm or one with younger lawyers focused on youth issues.
There is no right or wrong answer, but you need to understand what your answer is and what about it makes you stand out.
2. Long Term Success in Repeatable Branding
Brand success depends on how well you can put your brand into a succinct and memorable fashion. Can you stand out on your brand alone?
Most customers will do their research, so marketing based on success and portfolio alone can be a waste. They will know that, but what gives you a unique touch?
This is not an easy answer, but it needs to be a simple one. Short and sweet wins here.
No one likes someone who only talks to them instead of with them. Blasting sales messages will get irritation, not customers.
To hook the customers you need, be a part of their community. This is a big part of your brand. If you work with veterans, interact with the veteran community. If you deal with pharmaceuticals, pay attention to the movements in that industry.
When clients see you as one of them, they listen.
4. Consistency is Key
Brands can change over time, but their core almost never does. Outside of absolute brand dissolution, you should remain consistent with your core brand.
You can change advertising, catchphrases, and even websites. Your core message that resonates should never change. Once you hook clients and create an image, never let it go or you will fail.
5. Don’t Sweat What You Can’t Control
Analytics is the final, and largest, portion of brand awareness. Once you have a grasp on your brand, you need to monitor the data you get back.
Figuring out how to advertise is the first step. Questions like “Does AdWords work for Lawyers?” will be key.
In the end, though, you will never get a 100% return on your data, and that is ok. Focus on the information you do get and use it to further your brand.
Your Key on How to Increase Brand Awareness
With a better understanding of how to increase brand awareness, your own law firm can start building itself to true success.
Eager for more information on how to better your law firm? There are many legal topics, from advice on your own practice to closer looks at specific legal niches. Check out the other articles here for more information.