How to Improve Your Law Firm Marketing Strategy

According to one study, you only have about 50 milliseconds to grab your audience’s attention and make a good first impression.

If your current marketing strategy isn’t working for your law firm, you might be wondering what trends you need to start following.

Thankfully, we have the perfect tips to help you rethink your marketing strategies. Keep reading to learn more about marketing for lawyers!

Build Your Brand

Most people think of branding just as their logo and business cards. However, you need to do more than that to send the right message about your brand.

For example, think about what makes your law firm different from all the other ones out there. If you build your brand as something that is aggressive, then people who might be filing for bankruptcy won’t want to work with you. After all, they’re used to people harassing them all day about money, so they don’t want to work with another aggressive person.

So if you have friendly lawyers, you could really stand out! In addition to that, you need to show your audience why people should listen to you. This shows that you know what you’re talking about and people can trust you as a resource to go to.

Once you have figured out what your brand is about, make sure that you keep it consistent so your potential clients don’t get confused.

Use Local SEO

When people search for law firms, search engine optimization (SEO) is going to be one of the main driving factors that determine whether or not your page will show up in the search results.

So to rank higher in Google, you’ll need to follow a few key requirements. For example, you’ll have to get more organic traffic. You’ll also need to utilize researched keywords to make your content relevant.

For example, if you’re a divorce lawyer, you may want to use that as a keyword along with the area you service.

In addition to all of that, you’ll need to build your local profile, like with Bing Places and Google My Business. Running geo-specific Google ads can also help to boost your website as well.

Define Your Marketing Plan Goals

Without set goals, you won’t have a very consistent marketing plan, so you need to figure out how you want to measure and track your success. This is the only way to figure out if your online advertising and digital marketing are actually working.

First, you can look at what goals you laid out in your business plan. Start with those and then modify them as your law firm grows.

However, you should make sure that you set reasonable goals with a timeframe. Some goals you might want to consider are raising your firm pricing, growing your client base, or even elevating the awareness of your law firm.

Use Landing Pages

Landing pages will really help with your SEO as well. They can help generate more traffic, but they also lead to more paying customers.

You’ll get a lot of your leads here because you’ll set yourself up as an expert in the industry. However, to make your landing page work, you’ll need to follow a few requirements.

Those include making sure that you have a professionally written post that has a call-to-action at the end of it. It also needs to be optimized for SEO keywords so that Google knows what area you’re targeting. Lastly, make it unique and relevant to whatever service you provide.

Do Audience Research

You’ll be wasting your energy if you are trying to market to everyone in the world. Instead, do research on who your primary audience is. You can either survey all of your past and existing clients, or you can check out demographics from your website traffic.

Plus, there are so many other law firms that you have a lot of competition. If you can figure out what your audience is and what they are looking for in a law firm, you can tap into that and market specifically to them.

To do this, you might want to send out surveys or focus groups to your followers or past clients to ask them questions like what they want to know about the legal process.

You can also ask them what legal issues they have now or have had in the past. Have they worked with a lawyer before? What did and didn’t they like?

What do they hope to get out of hiring a lawyer? The answers to all of these questions can help you gear your marketing toward these interests so that you can actually generate results rather than waste your time.

Generate Leads

Speaking of generating results, you also need to focus on lead generation. For example, you could offer some kind of promotion where a potential customer has to sign in with their contact information.

Once you get their email, you can put them in an email newsletter and then send them your content, promotions, or other interesting news. When you’re constantly reminding the customers that you exist, they’re more likely to go to you when something is wrong because your name is already familiar to them.

Learn More About How to Come Up With a Marketing Strategy for Your Law Firm

These are only a few things to keep in mind when you come up with a marketing strategy for your law firm, but there are many more things to keep in mind.

We know that creating a business can be stressful, but we’re here to help you out.

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