It’s often easy for a law firm or lawyer to end up believing that their skills and reputation alone are enough to keep the clients coming. And while this may be true thanks to word of mouth marketing, reviews, and recommendations, in many cases, a solid online presence can do wonders for both business and profits.
A strong online marketing strategy can be just what your law firm needs to set it apart from the competition and attract new clients. It can boost your search engine ranking, make it easier for your site to resonate with your target audience and build a better rapport with potential clients.
Invest in Good SEO
Improving local SEO searches and rankings for your law firm can lead to an increase in new clients. And according to LawRank, focusing on traditional SEO and link building, a strong Google My Business profile, and having reviews that mention your location is the way forward. When it comes to SEO, there are several strategies that you can use to both improve your overall search engine ranking and improve your chance of getting into the ‘Google 3 Pack’ for local searches. You want to be amongst the top options listed when potential clients search for ‘lawyers near me’ in their area. And with the amount of ‘near me’ searches having doubled in the past couple of years alone, there’s never been a more important time to focus on this type of ranking.
Give Your Website an Overhaul
An old, dated website that’s not up to scratch with modern requirements like page speed and mobile responsiveness will be more of a hindrance than a help to your law firm. Along with acting as a roadblock when it comes to getting the results that you want with local and traditional SEO, a slow website that looks terrible on mobile is going to put your potential clients off, and they will only end up bouncing and going somewhere else that’s easier to deal with online. If your law firm offers multiple services or specialties, make each one clear with a drop-down menu or a clickable call-to-action menu and have dedicated landing pages and site sections for each service.
Provide Valuable Content
Value is essential because it will be what keeps people coming back to you. Creating extra content via a business blog can not only offer some additional information that clients are looking for, but will also give you room to rank for further keywords and ultimately draw in more relevant traffic. For example, clients searching for information on divorce or custody battles, for example, are most likely going to be looking for a lawyer. Valuable content doesn’t always have to be in a blog, either – an FAQ section on your site, where you list questions to the inquiries that you hear most often, can be a great place to start.