We are surprised to see how often attorneys send an email without email signature block. It’s relatively simple to create and append one to all communications. Even when signatures blocks are available, most firms treat them as a formality rather than an opportunity.
What do we mean by an ‘opportunity’? A single template signature block is sufficient for providing contact information. However, as attorneys, you know that its purpose isn’t so black-and-white.
Law Firm Email Signatures Create Opportunities
Consider this: Many messages you are sending to people are either in the interest of legal advocacy, internal firm communications, or attorney advertising. Each scenario requires you to include how to contact you as the sender. However, what if you could tailor your signature for each recipient that met all compliance standards while maximizing opportunities and zero extra effort?
It’s not too good to be true. Today’s technology allows you to share the right information at the right time with the intended audience.
The short answer is “Yes!” Your law firm needs an email signature block on every email. How effective you want to make it is up to you.
Pre-Cloud Technology Limited Your Law Firm’s Possibilities
In law firm’s past, the IT department has been responsible for managing the process of assigning email signatures through internal services. Partners and associates treated the signature block as an ad hoc function at best. The majority of IT staffers enacted a single template for everyone on the system while leaving the individual to create individual customizations from the email client. Let’s say that pre-cloud technology left us all feeling a little uninspired.
Follow Trends Not Fads: The Best Approach for Firm Email Signature Blocks
Today’s integration with virtual servers and cloud-based technology is sweeping rainmakers and grinders alike off of their feet through email signature generation applications. Imagine being able to present a customized closing message on every email with one click. Here are a few ways in which we can accomplish this goal:
1. Disclaimers vary by year, practice area, and department.
The fine print of your email signature usually addresses what to do if your email was erroneously received. As you know, that evolves regularly depending upon many factors. Not to mention, networking emails also count as attorney advertising and the language used must be different. Instead of changing these at the local level, IT can now make a firm-wide update from a centralized location.
2. Emails as Evidence: Ensure You Are Clear with Your Intent
Some larger firms also have wealth management, real estate, and CPA arms that may include attorneys who still practice law. An email signature generator can help your attorneys and staff make it uniformly clear as to where the communication came from and its intent.
3. Update Information Quickly Across Every Team Member
IT staff members can use email signature generator applications to uniformly update contact information, links, disclaimers, photos, and logos from a single location. The ease of use can minimize real and opportunity costs for a fraction of what updates use to demand.
Look at that email signature that your law firm might be using.
Signature Software as a Solution (Saas) Is Key
By now, you have a solid understanding as to why enforcing email signatures for an entire law firm requires a dedicated email signature SaaS. The software allows you to implement multiple variations based on the context, sender, and purpose. Standard email tools are not robust enough to achieve IT’s signature compliance guidelines. Find out why more law firms are choosing Bybrand to elevate their practice through an overlooked strategy.
About the Bybrand
Bybrand is an email signature generator made for IT managers and marketing professionals. The idea is to save you time in managing your team’s email signatures while providing a solid marketing channel.