Does a lawyer need an Instagram page? If yes, how can they quickly and efficiently promote it?
Fair to say, that in 2022 Instagram has become a platform that offers tons of possibilities to everybody who’s willing to spread a word about their content, products or services – and even topnotch professionals like lawyers, doctors, mentors of all kinds can get their benefits here and find more clients and expand their field of activity as much as never before.
So the answer to the question of does a lawyer need an Instagram page in general is – yes, surely, because this way they will be able to not only find more people to work with, but also improve their expertise in the eyes of others and increase the loyalty to their services.
When people can get some free helpful information from a specialist (in case of a lawyer’s page it might be answers to the popular questions: what happens if you die and don’t have a will, a list of essentials to keep in your car in case of an accident, etc) they are more likely to use their services or, if they don’t need these services, recommend them to somebody who does. However, to get to that level of trust you need to make a long way on this platform, and to shorten and fasten it we will make you acquainted with several helpful promotional tools: an opportunity to buy Instagram followers, an influence PR (free and paid) and a targeted ad from IG itself.
In this article we won’t be talking about the free methods for a reason: these suit the pages that don’t have too big ambitions and don’t demand too much work on the content – the owner has time to spend it online, interacting with other profiles and trying to gain some free new subs. In terms of a professional business account this strategy doesn’t quite work, so you have to just come to grips with the fact that you’re going to have to invest some dollars into the process to get a nice payoff later.
Why buy subscribers?
This is an option that we want to start with for a reason: it helps with creating a nice base that you will be able to rely on later. People who will come to your page will realize that your content is already liked and valued, therefore they won’t have any doubts about whether they should follow you or not.
A possibility to buy Instagram followers cheap has saved lots of professionals, including lawyers, who had to develop their social media page in a very short time span. Starting with it helps with heading out and boosting your page – and after you have your first hundreds or thousands of subs gathered, you can move forward and add some other services for your profile’s growth.
Influence marketing and targeted ads: when is the best time?
We’d say that both of those services in terms of a page of a professional should be acquired at the same time and should never stop. It is best to have a targeted ad running in the background always: this way you will be able to expand the pool of potential clients gradually, making sure that you’re not getting away from the field of view of your potential followers.
And when it comes to influence PR, we’d say that in terms of developing a lawyer’s page it is best to work with the bigger bloggers or the specialists like you, who are willing to exchange the audiences and expand the circle of people who’re reading them. Contact several advocates and lawyers who are having approximately the same number of subs that you do (or bigger than that) and offer them to collaborate – you can tell your audience about them, and they can tell you about you. This process might be free, might be paid – it completely depends on the person whom you’re going to talk to and ask for a cooperation.
Following the right order of the listed services and always thinking your promotion through two steps ahead will bring you to tangible results in no time: remember to not rush for the quantity and orient on the quality – bought subscribers have to be real, and the size of the package has to suit the current size of your account. Put your own efforts into the content as well: post practical advice for people who need the help of a lawyer, share your experience in different cases, interact with the audience and never leave their questions unanswered.