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Category Archives: Marketing for Lawyers

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Best online marketing guidelines for the new age law firms

Online technologies are shaping the world in a better way! And needless to say, it has also impacted and transformed the legal domain as well. Today, students have a chance to be a part of law schools through renowned universities. Hence, both the law firms that are old and new should make the most of the online marketing to draw in new customers and favorably grow the business.  

It is essential to note that online marketing trends are always being welcomed and then transformed for the better. However, it is essential for companies to stay tuned into the new trends. To know more about this, you can browse through https://atomicdesign.net/rochester-web-design-seo/ and others to learn more. Is yours a law firm? If yes, you can opt-in to use the following internet marketing guidelines to reap the best results.

  • Concentrate on the quantifiable results

You can divine your online marketing budget in a mix of choices, such as SEO, paid social media, pay-per-click, email marketing, content marketing, and distribution and many more. However, if you go ahead with this without a plan, it will boomerang. So, make sure that you account for all the marketing expense and concentrate all your attempts on the outlets that enable you to calculate success. The moment you can evaluate your marketing data, you will know precisely where a new customer walks-in at an optimum cost. Your task is to increase these winning and favorable campaigns. Your firm will experience significant growth in this way.

  • Utilize paid Facebook ad to increase firm awareness

Social media is here to stay for the longest time! This platform offers you plenty of attention from your customers. And you can plan the way you want to capture the same. Today, Facebook has as many as 1.39 billion monthly users, and the majority log in on a daily basis.

The new age targeting choices Facebook comes with, enable users to place the ads to the notice of an audience that you want to. It will help you enhance your local online marketing activities. You can also put the ads in front of those customers who require your law firm’s service more. It is a smart call to operating an online marketing campaign that addresses the chosen law services your firm provides to create leads. Furthermore, you can use this campaign to develop more awareness within the local community.

  • Develop a value-packed content as well as downloadable assets

The successful online marketing campaigns that bring increased traffic to your website are a part of the job! The moment the web traffic is on your law firm’s website it is essential for you to create conversions, through either a lead submission form or via an incoming call at your law firm.

A high-quality, informative and value-driven blog is the apt place to start! So you can think of coming up with informative eBooks as well as case studies, that talks about your law firm’s know-how and expertise. It’s best not to make them a part of any promotional ads. Hence, make sure you highlight your firm’s salient points in the form of resourceful content. Offer total value and watch all your leads walk-in favorably.

  • Optimize your law firm website for a mobile traffic

Surprisingly, there are legal firm websites that are still not mobile-friendly! And this is a considerable set back considering Google’s mobile first index which has become functional. When your site is mobile-friendly, it scores better results on online searches and also provides an improved user experience.

You might have a team of successful and trained lawyers. However, if people find that your website is not easy to navigate from their Smartphone devices, they wouldn’t browse through your site and get to know the services and attorneys your firm specializes in.  So, is your website navigation smooth? Are the online submission forms simple to complete? If not, then you need to work towards it and ensure your website is mobile-friendly.  You can add paid traffic with pay per click advertising an Orlando PPC ad agency. 

  • Encourage proactive lead nurturing

When a person submits an online form on your site, chances are they require an attorney urgently! While the other industry verticals can afford to have a slow follow-up, for instance, 15 days and the like, your law firm should have regular follow-ups. Hence, it’s a smart call to create a lead nurturing campaign that instantly sends email to their leads, after a submission to provide with a consultation call on the venue completely free of cost. If you miss doing this, chances are the lead will shift to another market player or your competitor before you get to address their requirement. It is essential to know that not every lead will respond to your initial offer. Hence, make sure that you send an email within 24 hours of the follow-up.

Today most law firms don’t make use of the best benefits of internet marketing! If you want to make the most of online marketing, you can opt-in for the above discussed online marketing strategies and witness the positive differences that it brings about.

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Top 4 Tips For Lawyers to Be Better Writers

Are you a lawyer?  Did you slave away reading mind-numbing books incessantly for seven more years after you graduated from high school?  Then, you should be able to write well. However, if you are in the minority and still haven’t figured out to write well, then this is for you.

Maybe you should use a writing service.  Maybe you might be interested in an American or UK law essay writing service?  If you can’t write well then you should try some kind of other dwellings, or you can read this spelling, from a writer who writes well.

Legal Blog Posts Need to Answer the Question of Why?

Because you know you are a sub-par writer, you know that you should be better. You understand the fact that you’ve probably pissed away a lot of money on and  Education that you obviously haven’t utilized. And what is that all about? You should dig into this thought process and or what transpired to make it happen.

There is one problem.  You might find yourself on your knees screaming at the sky.  Answering the question “why?” isn’t always an easy task, especially if you squandered cash on a matriculation process that didn’t work out.  If that’s the case, then read on.

How to Start?  

OK, so you’ve passed the bar and you’re ready to actually learn something.  You’ve jumped through (and survived) all the hoops. Now, what are you to do since you don’t write well?  Writing is a paramount art and an important part of life.  

The best thing you can do is start writing.  Just write the word you see in your mind, and if it’s the same word keep writing it until you hear another word or see another word in your mind.  Don’t try to be rude or simply kind, just write the word you see in your mind. And after you start writing words and phrases and thoughts that aren’t blind, then maybe it’s time to remind.  Remind yourself why it is you can’t well write.  After you’ve learned to unwind, it’s finally time.  

Legal Talking Points

Write down 3-5 talking points.   What is the message you want to convey?  What are the points you are wanting to make?  Raise some questions to the reader. After that, answer them or expound on the line of questioning.  Now you will be on to something.  

What makes a good bullet point, you might be asking?  A good bullet point is something that not only informs and gives a reason for the information it spews, but it makes a person think.  One that makes a person ask other questions while providing pertinent information.

Practice Area Topic Summary

In conclusion, you should end your article, or piece, summarizing the meat and the core of the piece once more.  After you summarize then you should pose a question. This is a great way to keep the conversation going, and growing.

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Top 5 SEO Tips for Law Firms

If you run a business these days, being ranked at the top of the lawyer SEO list is one of the most important keys to your success.  Having the right keywords embedded into various search engines is not only paramount, it’s imperative.  When you are a lawyer it’s even more important to have your firm’s’ name out there, since your ideal is to help citizens attain a fair or at least somewhat fair trial.  

96% of people that are seeking legal advice are doing so through a search engine, so here are some tips to get your name out there.

Select the Right Keywords

Pinpointing the best keywords that will create the greatest flow of traffic to your site is the first thing you should do.  Knowing your audience and obviously knowing your craft are the two components that will bring success to your SEO plans.   

Make Sure You Get Ranked

After you have chosen the optimal keywords that should make you a player on the web, you now need to confirm that you are getting the traffic you deserve.  Keeping up with the trending keywords should be a part of your job description in the year 2018.  This will allow you to know what is and what is not working and or getting your law firm ranked at the very top of people’s searches.

Interesting Content

You not only need to know your “stuff” you also need to have a website with credible and readable, interesting, eye-catching content.  These are the adjectives you should be striving for. You also should be ready to back up the claims you make within your content. Put your mouth where your money is, and mean it.

Inbound Links

Procuring the right inbound links can make or break your business.  If you are dialed into the correct keyword links that will bring a tidal wave of traffic to your website and law firm, you’ll reap the rewards not only financially but in how many people you can help to get a fair shake with the law and the powers that be.

Assess Your Progress

Taking stock of your progress will help you measure whether or not you’re using the right words in your placements.  There are so many things in life that we can’t control especially when it comes to running a law firm. Being on top of your search relatability is something that you can control, and it is something that will make or break your success in the industry.  

You got into the world of law for important reasons.  You don’t want those reasons to go unfounded and have your firm be lost by the wayside.  So take the proper steps to assure your presence with the online marketplace for those in need of a law firm to represent them.

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5 Reasons Your Law Practice Needs a Blog

You hear it all the time, how every business needs to have a blog and an inbound marketing strategy. Cries of “content is king!” and other common sayings about SEO and marketing spin in your head, and you can’t imagine where to begin, let along why your law practice might need a blog at all.

The answers are simple and yet more complex than you might imagine. The simple answer is that the more potential clients can find you in relevant searches, especially local ones, the more likely they are to hire you.

The more complex answer is that the larger your digital footprint, the more likely you are to be found in searches. The conversion rates (searchers into actual clients) rises significantly with higher search engine rankings. Besides that, searchers that you help with great blog content are more likely to choose your law firm for their legal needs.

Here are five reasons your law practice absolutely needs a blog.

Your Competition is Ahead of You

Go ahead. Google DUI attorneys in your area. Or whatever your law niche is. We’ll wait. Is your name in the first page of results? Second? Where do you rank in that first page? Now perform the same search on your mobile device. What did you discover?

Unless you are on that first page, clients are not finding you through the web, and studies show that most searches start on mobile devices and end with customers calling one of the top ten search results (that is not an ad) first. If your name is not on that list and your competition’s name is, you are losing business to them in the digital sphere.

Now, take a look at the websites of the top five search results. You don’t have to dive really deep here, just note one thing. Odds are those sites have a blog or have other content that websites are linking to and building their authority. Yes, content and link building still matter for search engine ranking, and if you are not doing anything about it, your competition is.

Online Search is Your Friend

Often it is hard for more traditional businesses to understand why online search matters so much, but many potential clients search for and find the law firms who represent them on the internet, and if you are not there, you are missing out on clients and leaving money on the table.

Secondly, online search allows you to rank for certain questions, questions potential clients may already be asking you on a daily basis. Answering them online ahead of time in a way that ranks in search engine results pages (SERPS) will lead them to you faster, and will also lead to more clients who may currently be finding those answers from other websites like those of your competition.

Simply put a law practice without a blog and a digital presence is sacrificing clients to those who do. Imagine you are a DUI attorney in Phoenix, Arizona. Your competition has a blog that offers advice about when to contact an attorney in the case of a DUI and things to do and not to do when it comes to facing charges in court.

Even if both of you have prominent billboards in strategic areas, the practice with the blog that answers searchers’ questions will be more profitable and win more clients. Those potential clients might see and recognize your name, but what they find on the web will sway their decision about who to hire.

Local Search Matters

Local search results matter a great deal. Most searches start on mobile devices and potential clients are looking for attorneys near them with the type of specialty you practice. Google as launched a couple of initiatives like the Accelerated Mobile Pages (AMP) project and the Mobile First search initiative.

The way your listing appears in local searches matters to potential clients and appearing in the first three to four listings displayed will increase your conversion rate from the web exponentially. This means it is also important to keep all of your business information up to date on Google and other search engines, including contact phone numbers, email addresses, and the hours your practice can be reached.

Neglecting any of these things will literally drive your potential clients to the arms of your competition. Having a blog that explains what they can expect of you and sets you apart from your competition will set up your practice for even greater success.

Social Media is the New Word of Mouth

How are you going to get the word out about your law practice? Word of mouth is still the most powerful form of advertising, but now clients have a megaphone and will tell hundreds, sometimes thousands about your business rather than simply 10 close friends at a party. Social media is the new word of mouth, and your blog gives those who would share about your practice something to talk about.

This is why not only having a blog but the content of your blog matters so much. Answer the questions your clients are asking. Offer free advice that illustrates the client’s need for an attorney to protect their rights. Give potential clients what they want that will inspire them to call you before anyone else.

This means sharing success stories, talking about changes in the law, and many other topics. The more relevant the post, the more likely a searcher will share it on social media and tell their friends and followers about it. Posts that are evergreen—in other words, ones that address an issue that is common over a long period of time—perform even better.

You may have heard of content marketing and how inbound marketing is where the future is headed but may not have adopted it yet. Your law practice needs a blog just like any other business does. What you do with that information may lead to your success or failure as an attorney.

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