Category Archives: Law Firms

4 months ago Law Firms

Law Firm Marketing Tricks Lawyers Use to Get Them to Represent You

Blogs are roughly 60% more likely to influence a purchaser’s decision than a magazine.

It’s a testament to not only how influential blogs are, but specific marketing strategies that businesses employ to land more leads. It’s a trick that a law of law firms use to land more clients.

Law firm marketing is especially effective at landing leads, that turn into paying clients. But what’s their secret? What are they doing differently than businesses?

If you want to uncover their secret method that you can use in your own business, here’s the method that law firms use to land tons of leads.

How Can Consumers Find You?

If you take a page out of law firm marketing, you can have consumers swarming to your business. If you want that to happen, you need to develop a marketing strategy.

Besides having a website, which will be important, you need to have marketing strategies.

For instance, you need to have a blog that drives traffic to your website. That blog needs to have articles with specific keywords and phrases that help rank your website on Google so consumers can find you.

While Google Adwords is one marketing method that helps drive traffic to your website, you can also use Facebook ads.

Law firms also use Facebook ads to generate leads with lead generation advertisements. With Facebook ads, they target specific people with interests and specific demographics in a location.

Although there are other means of finding leads for your business, Facebook ads and Google Adwords are the two primary means that law firms use in their marketing strategy to land more leads.

You can also get an idea of how lawyers generate leads with legal lead generation tools.

Have Your Clients Talk About You

Another method that law firms use in their marketing is word of mouth. It doesn’t matter if it’s their very first client or their 100th client, lawyers understand the power of word of mouth marketing.

Word of mouth marketing can be seen with rating and reviews. For instance, if a company has a lot of positive reviews, people will likely tell their friends about going to that business.

Another way to spread the word of mouth marketing is by doing something unique. This can be a marketing campaign that is really unique that people want to tell their friends about.

Law firms will tell customers to leave them a positive review if the customer is satisfied with the work. It’s a way to generate word of mouth marketing.

How Are You Helping Consumers?

Law firms also provide a lot of free information to help future consumers.

They will provide YouTube videos or PDF guides on how to help solve a problem. Then when people need legal help, they are reminded of what legal firm helped them with a problem.

While it takes time to develop these guides, it’s a way to develop organic traffic. People find you and you don’t have to spend a dime on marketing.

You can have guides on your website so people can find free information about your business and how you help people.

When you create guides or YouTube videos, you are not only driving traffic to your website, you are building trust with your customers. They want to trust you before they purchase anything from your business.

Post on Social Media

It’s almost a necessity for a business to have social media. It’s how people find your content and you build a following.

Law firms will often have a Facebook page, an Instagram account, a LinkedIn account, and a Twitter account. Posting on these platforms gives your business a voice.

It tells people what your business does. You are also showing consumers that your business is not outdated because you post daily and you actually have social media accounts.

Another benefit of social media accounts is that you can advertise on each platform. If you have a guide you want to advertise and generate leads with, you can use each platform to advertise and generate leads.

You can also remarket to an audience with each social media platform. That means retargeting people who have shown interest in your firm by clicking on your advertisements or visiting your website.

A Well-Designed Website

Whenever someone visits a law firm website, they will look for help. They might look for tools that can help solve a legal problem.

Similar to a legal firm’s website, your website should be designed to help people. There should be guides and tools that can help people solve their problems.

Whenever someone finds your YouTube channel or your social media platforms, they will find a link to your website. You don’t want your website to appear outdated.

There should be a way to get people on your email list with an e-book or a free guide in exchange for their email. It’s how you will generate leads and eventually clients.

Lastly, your website should never be confusing. It should focus on your ideal consumer’s problem and how you can help solve their problem.

If you follow these strategies that law firms practice, you can create a marketing strategy with organic or paid advertising that will help you generate more leads than you know what to do with.

Law Firm Marketing Can Give You Guidance on How You Should Market Your Business

if your business is going to land more leads each month, you need a marketing strategy similar to a law firm marketing strategy. It needs to involve SEO, specific targeting, and word of mouth.

You need a well-designed website so people understand your service and how they can connect with you. Most importantly, you need to have precise marketing that targets specific people with a specific service. You to understand your audience and how you can help them.

For more information on marketing, visit our website.

5 months ago Law Firms

5 Great Outsourcing Options for Law Firms

Outsourcing has become a common practice for many companies and industries. Companies love it because it allows them to save their resources, maintain their efficiency, and have a better workload for their employees.

You might think law firms would be an industry that is exempted from outsourcing, but you could not be more wrong. Law firms, big and small, have taken advantage of the benefits of outsourcing some jobs that could increase the workload of some of their most essential employees.

So to make sure that essential employees are not stuck on tedious jobs, law firms have resorted to outsourcing.

Here are some of the most common jobs that are outsourced by law firms

1. Legal Transcription

The need for a legal transcriptionist depends on the amount of work or cases that law firms handle. Like any other business, the workload of law firms is not constant. Sometimes, they would have a lot of work that needs transcription. There would also be times when they have fewer workloads.

Thus, it is irrational to hire too many transcriptionists when their job is not constant. A better solution would be to outsource it to a legal transcription company. With their help, you have access to talented and experienced transcriptionists and they will only be paid according to the work they have done.

2. Accounting and Bookkeeping

Accounting and bookkeeping are essential for any company with a lot of employees on board. After all, employees and taxes have to be paid on time and correctly. The same can be said for law firms.

Outsourcing this job offers a lot of benefits for your firm. One of them is that you will have access to high-quality work from accountants and bookkeepers. They can also do the work accurately and beat deadlines without a problem.

You can also lessen the chances of fraudulent activities in your own firm’s finance department when you outsource. They can also produce the type of financial report that would suit your needs and give you information that would lead you to make better financial decisions.

3.Information Technology

Whether you are looking for a web developer or someone to create a good system in place for your technical needs, creating your firm’s own IT department should be considered carefully.

First, you should know that the bulk of the work when you are making a website or a database for your firm’s documents for easy searching is largely in the first phase – the creation part. The next part is the updating and maintenance, which is not that difficult to do anymore.

A third-party IT company can help you with your updating and maintenaning your website. However, if you have a very large law firm, creating your own IT department may also be more practical than outsourcing.


Paralegals are essential so lawyers can do their job without the need to do the tedious paperworks. They act as the legal secretary that organizes and drafts paperworks and contacts witnesses.

Although there seems to be a need for a paralegal to be close to the lawyer, that is not the case anymore. With the use of the internet and computer, a lawyer can contact and delegate tasks to an outsourced paralegal to get tasks done.

Hiring a paralegal would mean that you pay them a fixed salary. However, be reminded that there won’t always be a job for them to do. Hence, you can offer them a project-based salary.

5. Legal Researcher

A researcher is very helpful to lawyers when they are preparing to litigate a case. Researchers look into the details of the case and find related cases that lawyers can study to help win their case.

Researchers can also look at evidences and existing laws that can be used for their case. They also find experts that can help in litigation.

Thus, it is a wise decision to outsource the job. This way, you can find experienced legal researchers easily and still save money, especially if you are just a startup or a small law firm.


It might come as a surprise that even law firms are also outsourcing some jobs. However, outsourcing is the new normal for any companies. If they believe they can save more resources if they outsource the jobs, then they will.

Outsourcing means you only have to pay for the time they work. So if you are swamped and need a hand, they can give you help. When you don’t have an existing project for them, then you don’t have to pay them.

Legal researchers, paralegals and other jobs are just some of the common jobs being outsourced. Some firms outsource more jobs, especially when they are slumped with too many cases and tasks to do.

5 months ago Law Firms

How to Increase Brand Awareness for Your Law Firm: 5 Tips for Success

Building up a law firm shares a lot of similarities with building a case. Every detail can be important because any detail can be key.

Advertising and brand awareness aren’t the first concepts most think of when they think of a law firm, but it is as vital as any business out there. The successful law firms not only have a powerful track record but brand recognition as well.

Wondering how to increase brand awareness for your law firm? It’s a long process but boils down to these 5 major tips. Let’s begin.

1. Breaking Down Your Specific Brand

As with any subject that you need to understand, the strongest way is to break it down into understood concepts. Brand awareness comes from honing in on every specific piece of your brand.

Your brand is how your clients see you. It is the attitude you take toward your customers and the style your business uses to interact with all levels of its industry.

You can focus on your legal expertise, such as a law firm that focuses on veteran affairs or divorce. You can focus on your lawyers in question. This is good for a family-owned firm or one with younger lawyers focused on youth issues.

There is no right or wrong answer, but you need to understand what your answer is and what about it makes you stand out.

2. Long Term Success in Repeatable Branding

Brand success depends on how well you can put your brand into a succinct and memorable fashion. Can you stand out on your brand alone?

Most customers will do their research, so marketing based on success and portfolio alone can be a waste. They will know that, but what gives you a unique touch?

This is not an easy answer, but it needs to be a simple one. Short and sweet wins here.

3. Working Within the Community

No one likes someone who only talks to them instead of with them. Blasting sales messages will get irritation, not customers.

To hook the customers you need, be a part of their community. This is a big part of your brand. If you work with veterans, interact with the veteran community. If you deal with pharmaceuticals, pay attention to the movements in that industry.

When clients see you as one of them, they listen.

4. Consistency is Key

Brands can change over time, but their core almost never does. Outside of absolute brand dissolution, you should remain consistent with your core brand.

You can change advertising, catchphrases, and even websites. Your core message that resonates should never change. Once you hook clients and create an image, never let it go or you will fail.

5. Don’t Sweat What You Can’t Control

Analytics is the final, and largest, portion of brand awareness. Once you have a grasp on your brand, you need to monitor the data you get back.

Figuring out how to advertise is the first step. Questions like “Does AdWords work for Lawyers?” will be key.

In the end, though, you will never get a 100% return on your data, and that is ok. Focus on the information you do get and use it to further your brand.

Your Key on How to Increase Brand Awareness

With a better understanding of how to increase brand awareness, your own law firm can start building itself to true success.

Eager for more information on how to better your law firm? There are many legal topics, from advice on your own practice to closer looks at specific legal niches. Check out the other articles here for more information.

5 months ago Law Firms

The Importance of SEO for Law Firms

Search Engine Optimization (SEO) makes your website user-friendly and allows it to be reflected when someone searches for it. If your website is optimized for search, it will allow you to pull in good traffic, especially from popular search engines like Yahoo, Google, Bing, and others.

The world is growing smaller and the internet is the key resource for anything and everything today.  If you are running a law firm, it is important that you enable SEO on your website. This can enable you to score new clients as most people will use search engines when they are hunting for a legal firm.  A search engine optimized website is one of the key ways to market your legal services.

You can consult a lawyer SEO expert who can guide you to the best way to do this. Usually, this expert will give you a set of highly searched for keywords, which you must incorporate into the content of your website. This ensures that your website shows up in the results every time someone searches using those keywords. Let us look at the pros and cons of this process.


  1. SEO works as a branding and marketing exercise for your law firm by increasing your visibility.
  2. SEO increases traffic to your website on a daily basis
  3. SEO makes it very easy for potential clients to come to your website using popular search engines.
  4.  SEO is dependable and can be carried on as a constant process.


  1. As with any other form of marketing, if you are sticking to organic SEO, it will take a while for you to increase your website’s ranking in the Search Engine Results.
  2.  People may not use the exact keywords that you have optimized so you may lose out on traffic due to that.
  3. There are so many search engines out there and each of them have their own criteria for ranking of pages. What suits one engine may not work for another.
  4. SEO puts some limitations on the website’s design as well as development. For example:- If your website is a flash-enabled website, the content on it may not be indexed for SEO.

The Importance of SEO for law firms

Every attorney firm looks at practicing within their respective state or even expand their operations worldwide. However one must remember that the competition is fierce. And out of sight is out of mind. Hence, to be in the game, it is important that you are constantly conducting marketing and branding activities – both offline as well as online. Whether you are an old player in the law market or you are a new entrant, it is vital that you ensure that your website is SEO enabled. If your website cannot be found when someone searches for it, you will not be able to survive in the market.

When optimizing your website, it is best to leave it to the experts. Make sure you hire a lawyer SEO expert or someone who focuses on SEO for attorney firms. They will do the job for you proficiently. At Juris Digital Attorney SEOthey will do the job for you proficiently.

Good Luck!

6 months ago Law Firms

4 Reasons Why Law Firms are Investing in SEO

Like any modern business, law firms rely on their online presence to attract clients and establish a name in their area. This usually includes social media pages, listings on Google Maps, and listings on legal directories such as Avvo and FindLaw. But the most important component of any company’s digital presence is their website.

For that website to be of any value, it needs to perform well in search engines. This is imperative for law firms, as high-ranking sites are associated with more reliable and trustworthy attorneys. But how can you ensure that your website is performing at its best? After all, you’re not in the business of digital marketing.

This is where partnering with a search engine optimization (SEO) agency comes in. Of course, good SEO isn’t cheap, so why should you make the investment? Consider the following four reasons why law firms are investing in SEO.


Did you know that 96% of people head online to seek legal advice? And according to the FindLaw U.S. Consumer Legal Needs Survey, 72% of people only contact one attorney. This means that if your website is being washed out by the competition on results pages, it’s far less likely that your target audience will find you.

Sure, you could pay Google to appear at the top of search results, but people will notice that it’s a paid advertisement. Having a website that organically shows up early makes your business appear more credible and genuine to your target audience. An SEO agency helps you achieve exactly that.

Targeted Traffic

Making yourself visible to relevant traffic provides a far better return on investment than being visible to general users, which is often the case with marketing methods like pay-per-click and social media ads.

When your website is optimized to rank for specific keywords in your field, you’ll make yourself more available to the type of people your company is looking to work with. You effectively get more business with half the effort.

Higher Conversion Rates

Another benefit of receiving targeted traffic is that you’ll subsequently see higher conversion rates. This means less time wasted on pushing clients down the sales funnel as the type of people interacting with your law firm will be those who are interested in your services.

Attract Clients Who Didn’t Know They Needed You

It’s great to receive a steady stream of potential clients who need your services in the first place, but that’s not the only type of people a good legal services SEO agency can help you attract. The law is not well understood by the general population and many people are still in the process of finding out whether or not they have a valid claim.

An SEO strategy usually includes adding more content to your website. If the material on your site provides the information someone’s looking for, they will see your firm as a credible source and will be more likely to choose you to represent them.

These are just some of the benefits that come with partnering up with an SEO agency. If you’re looking to grow your firm, be sure to consider it.

6 months ago Law Firms

Law Firm SEO Investment: How Much Should It Be?

If you’re a lawyer, the eye-opener for you is that you need to invest in marketing strategies just as much as other businesses do. With today’s advancements in technology, one of the most relevant marketing techniques has to do with Search Engine Optimization. Because many law firms are also now making use of the digital atmosphere, you shouldn’t let yourself be let behind. If you’re desperately looking for ways to increase your caseload and increase your potential for revenue, you can do no wrong with investing in SEO.

Now that this matter is settled, one of the most common concerns also has to do with the budget. How much should be invested in SEO? Apart from the finances, this also has to do with other resources like effort and time. This article gives you all the information that you need.

1. Dependent On Certain Factors

How much a law firm has to spend to put a value on Search Engine Optimization investment is dependent on certain factors that apply universally to all types of law firms. This article, therefore, won’t quote you a specific amount. Remember that in marketing, there’s no one-size-fits-all approach. What your firm can do is to make an assessment based on certain factors, so you can adequately determine the right amount for your OWN firm.

Here are some examples of the factors that you should consider for law firm SEO:

  • The time that your team and yourself can invest in marketing.
  • The areas of practice that your law firm focuses on.
  • The types of marketing activities and strategies that you wish to apply, related to SEO.
  • The size of your law firm.
  • The specific need and desire that you have for client acquisition.

2. Budget = Goals Of Your Firm

When deciding on a particular amount, another one of the most fundamental equations for you to have in mind always is to equate the specific budget with the goals of your firm. This means that the monetary budget itself must be parallel to the particular goals that you have for your law firm for this year.

For example, you’re in dire need of clients as you’re only still a newbie. You’re aiming for a hundred percent increase in caseload by the end of 2020. This means that you’ll also need to double the amount that you currently have allocated for marketing.

When you under-fund your SEO investment budget, this can also dangerously result in the increased likelihood of not achieving your business goals.

3. Dependent On Your Area Of Specialization

All other factors considered, it’s also important to note the type of specialization that you have as a firm. If you’re a general lawyer, this can also mean the specific kinds of clients that you wish to target or have more of. Each type of law firm specialization has its inherent SEO needs. A quick breakdown of examples is as follows:

  • Personal Injury & Criminal Law

This type of specialization can also further include immigration cases and other civil and criminal law cases. With these types of specialization, law firms generally need to spend more on SEO investments. This stems from the fact that competition is stiff, and looking for clients in these fields is usually harder. The cost of client acquisition in these fields also tends to be higher.

  • Family, Property, Wills & Estates

Law firms that specialize in these types of cases tend to spend less on SEO investments. This stems from the basic fact related to the nature of these businesses and the current sources that they have for client acquisition. Cases related to family law, property, and real estate law are also more common. This means that lawyers don’t have to double their efforts on their investment strategies.

4. Dependent On Your Current Geographical Area

Does your law firm belong to a densely populated geographical area? Or are you one that’s in a city or town that’s so small? In the small towns, competition may be less stiff, as this could also mean fewer lawyers. Clients are dependent on familiar names and practices, so it may even be the case that you’re the only personal injury lawyer, for instance. Because of this advantage, you don’t have to budget so much for SEO. Especially so when the demographics of your area also are the older population that may not be as active on the Internet than the Millenials. It’s useless to invest so much on SEO when you don’t even have an audience on the Internet, to begin with.

If you belong in big cities or towns, here you have to budget more. Competition is stiffer, and you have to reach all corners of your big locality. With more young professionals and teenagers using the Internet, this also means a higher need to focus on digital marketing and Internet campaigns. In this case, you’ll need to allocate more financial assets.


A law firm’s set budget on SEO investment may run similar to that of other businesses as well. As you may have understood through reading this, the amount, in particular, varies from one law firm to another. But, many of the deciding factors such as revenue and current caseload are universal. Now that you’ve learned more about the importance of SEO investments and how much in terms of all assets such as time and effort you should give, it’s time for you to start applying these in your practice as well.

6 months ago Law Firms

How to Boost Your Law Firm’s Online Presence

It’s often easy for a law firm or lawyer to end up believing that their skills and reputation alone are enough to keep the clients coming. And while this may be true thanks to word of mouth marketing, reviews, and recommendations, in many cases, a solid online presence can do wonders for both business and profits.

A strong online marketing strategy can be just what your law firm needs to set it apart from the competition and attract new clients. It can boost your search engine ranking, make it easier for your site to resonate with your target audience and build a better rapport with potential clients.

Invest in Good SEO

Improving local SEO searches and rankings for your law firm can lead to an increase in new clients. And according to LawRank, focusing on traditional SEO and link building, a strong Google My Business profile, and having reviews that mention your location is the way forward. When it comes to SEO, there are several strategies that you can use to both improve your overall search engine ranking and improve your chance of getting into the ‘Google 3 Pack’ for local searches. You want to be amongst the top options listed when potential clients search for ‘lawyers near me’ in their area. And with the amount of ‘near me’ searches having doubled in the past couple of years alone, there’s never been a more important time to focus on this type of ranking.

Give Your Website an Overhaul

An old, dated website that’s not up to scratch with modern requirements like page speed and mobile responsiveness will be more of a hindrance than a help to your law firm. Along with acting as a roadblock when it comes to getting the results that you want with local and traditional SEO, a slow website that looks terrible on mobile is going to put your potential clients off, and they will only end up bouncing and going somewhere else that’s easier to deal with online. If your law firm offers multiple services or specialties, make each one clear with a drop-down menu or a clickable call-to-action menu and have dedicated landing pages and site sections for each service.

Provide Valuable Content

Value is essential because it will be what keeps people coming back to you. Creating extra content via a business blog can not only offer some additional information that clients are looking for, but will also give you room to rank for further keywords and ultimately draw in more relevant traffic. For example, clients searching for information on divorce or custody battles, for example, are most likely going to be looking for a lawyer. Valuable content doesn’t always have to be in a blog, either – an FAQ section on your site, where you list questions to the inquiries that you hear most often, can be a great place to start.

7 months ago Law Firms

Do You Want To Start A Non-profit Organization? Hire A Nonprofit Law Firm!

A nonprofit organization can be your life’s work and the legacy that you would leave behind. It is an organization solely devoted to making life better for people who belong to marginalized groups in society and even in other countries. Surprisingly, many people are actually willing to help others who are less fortunate and have poor quality of life, but they do not know how or whom to work with. Thus, federal laws provide for the registration of nonprofit organizations for this purpose, so that people who would like to help others, may do so in a legal and safe way. If you have been touched by an inspiring story, or moved by the life of someone, making a nonprofit for such philanthropic ideals is a normal occurrence. But, why is it that we have not seen an increase in the number of nonprofit organizations? The answer to which is that, state and federal laws make it very difficult to establish and register nonprofits due to the immense legal requirements. On the other hand, if you are passionate about starting a nonprofit, the best way to deal with the legal encumbrances is to hire a nonprofit law firm.

What is a Nonprofit Organization?

A nonprofit organization by its name is an organization that engages in business transactions as a legal entity recognized by the law and the state but its primary objective is not to make a profit from its transactions. Hence, nonprofit organizations may still sell products, goods and services, but the money they make out of it are used to fund projects that are aimed at helping people or groups improve their way of life. A nonprofit organization may hold a gala or a show, and the proceeds from it can be used to fund projects like safe water in Africa. It still has an organizational structure with a board of trustees, a CEO or a president, a skeletal support staff and most of which are volunteers. Nonprofit workers get an allowance or stipend and not a salary. A nonprofit is self-liquidating, this would mean that they generate money for their operational costs and rely on donors and supporters rather than in making business. A nonprofit is legally defined as such so as to avoid the possibility of getting money from donors and not putting it in projects that would help other immensely. History has shown us that money can cloud the judgment of even the most well-meaning people. Thus, creating a nonprofit organization can be a difficult process and you need all the help you can get by hiring the best nonprofit law firm you could find in your area.

Why Do You Need A Nonprofit Law Firm?

Navigating through the legal requirements in setting up a nonprofit organization is nothing short of impossible. Since nonprofit organizations has a strong potential to be abused and used maliciously as fronts for terrorist groups to fund terrorist activities, or it could just be set up for the money it can generate through the donors with no actual programs for helping the poor and those that have been disadvantaged, the legal requirements are many, complicated and very stringent which cannot be accomplished by one or two persons without a background in the legal documents and forms. It is highly advisable that if you are planning to or want to start a nonprofit, you should employ the best and most reputable nonprofit law firm you can find. Since those in the firm have had extensive experience in preparing and filing legal documents for you to start your nonprofit organization, it would take them less time to do all the legwork and will probably be able to get the approval from the government and regulating bodies in no time at all. When you hire a nonprofit law firm, you get to focus more on building your nonprofit and doing the necessary work to help it grow, such as meeting with donors, conducting consultations, going to the community and designing programs and activities. Let the experts handle the complex myriad of tasks that is the registration of a nonprofit organization as a legal entity.

How To Find The Best Nonprofit Law Firm?

Law firms are a plenty even in a rural setting, thus, finding the best one you could work with can be a little tricky. You need to keep in mind the following so you can be sure that the nonprofit law firm you hire is going to effectively provide the assistance that you need.

  • Go to a Consultation. There are so many things that we can accomplish in our living rooms or home office through the internet and the online market, but hiring a nonprofit law firm is not one of them. Remember that the firm will be representing you, and will be working on your behalf, you would probably want to get to know them before you even commit to a contract or secure their services. Consultations and always welcomed and free, so take the time to go to a possible firm and see for yourself whether you want them to work for you or not, and go to at least five firms before you choose which one to hire.
  • Check Previous Clients Feedback. Having a law firm for your nonprofit organization is like having a personal relationship with someone, it is not something to be taken lightly, and the best judge of a firm’s performance and the kind of work they do is to ask previous clients their experience with the firm, and ask more than three clients.
  • Do Your Own Research. Maybe this is your first time to set-up a nonprofit, or maybe you have not had any experience with law firms before, or you do not have access to a law firm in your area. The next best thing you could do is research the leading nonprofit law firms in the nearby cities, and then try to call or find more information about them. However, focus on nonprofit law firms as there are many law firms but very few actually specialize on nonprofit organizations.
7 months ago Law Firms

How to Start a Law Career Working for Personal Injury Law Firms

Do you dream of having a career as a personal injury attorney? It’s a long road of education and exams before you can even begin to be considered for a job.

There are about 129,000 personal injury attorneys employed in 56,000 firms in the U.S. You may have plenty of opportunities to get hired.

What does it take to start your law career as a personal injury attorney? Keep reading to find out.

What Does a Personal Injury Attorney Do?

Personal injury attorneys often get a bad rap because they’re seen as ambulance chasers. That’s due to the publicity of some major awards, like when someone spilled a cup of coffee on their lap.

While there are some unscrupulous attorneys who are out to capitalize on someone’s pain, most personal injury attorneys have much better intentions.

Personal injury attorneys represent people who were physically or emotionally injured by a person, public agency, or business.

In many of these cases, there was negligence involved and that’s what caused the accident. Without some kind of accountability, people would be left to take care of themselves and pay

Personal injury lawsuits hold these people and organizations accountable and make them take responsibility for their actions or inactions.

A personal injury case award usually covers medical expenses, additional damages, and attorney’s fees. Here’s what it takes to become a personal injury attorney.

Know It’s the Right Path for You

Now that you know what a personal injury attorney does, you need to decide that it’s a good fit for you. Do you tend to side with the underdog that lost so much or want to hold those in power accountable?

Then personal injury law may be the right path for you. You may feel that you side with businesses or that you don’t think that most personal injury cases warrant legal action.

In that case, you’ll want to look for another career path.

Law School

When you have dreams of becoming a lawyer, you know the first thing that you have to do. That’s to get into a good law school. You need a four-year degree and you need to have a good score on the LSAT Law School Admission Test.

Law school will be the most difficult thing you’ve done in your life. It is intense and everyone is fighting to stay on the good side of the bell curve.

You have to work hard, reading up to 100 pages of cases each day just to keep up. Law school professors are famous for employing the Socratic method of teaching. They will call your name randomly and expect that you’ll know the answer.

That means that you need to be prepared for anything and everything, just like a day in court.

You’re expected to be analytical and understand highly complex problems. You’re preparing yourself to have a legal mind where you can look at a situation objectively and see all of the potential outcomes for it.

A typical law school program is for three years. However, some programs can be completed in two and if you go part-time, you can expect to earn your J.D. Degree in four years.

Begin the Job Search In Law School

You might think that all of your time is going to be spent working on things like reading and studying. You have to make room to get out and network while you’re in law school.

This is the essential piece of laying the foundation of your career. Networking can lead to internships which can lead to more exposure and legal experience.

That can ultimately lead to a job right away. You don’t want to rely on your resume to get hired. Law is still a very competitive field and knowing the right person can go a long way to getting a great job.

You want to be able to get as much legal experience as possible while you’re in law school. This can be difficult since you’re still in school.

You may get incredibly lucky and find a firm that will hire you and allow you to work in some capacity as you prepare for the bar exam.

Passing the Bar

If you think that law school was hard, wait until you take the bar exam in your state. The bar exam varies from state to state.

You can expect to see multiple-choice questions, essay questions, and you need to know the laws in your state. It’s a very difficult test to pass.

You should give yourself several months to prepare for the bar exam. It can take several months to see the results of the exam, which can be agonizing.

If you fail the exam, you can take it again. Don’t get too far down about it. Many people have had to take the bar several times before finally passing.

If you pass the exam, you can then get sworn in and licensed to practice law in your state. If you don’t have a job waiting for you upon passing the bar, here are the next steps you need to take.

Looking for Work

Now that you passed the bar and you’re able to be hired in a firm, it’s time to look for a job. Before you get your resume together, you want to do some research as to how law firms hire personal injury attorneys.

These tips offer a lot of insights into what firms are looking for in candidates. You can then position yourself to fill the needs of personal injury firms.

You do need to have a good resume that outlines your skills and experience in the legal field. You want to have a list of people to reach out to and let them know what you’re looking for in a position.

Starting Your New Law Career

It’s an exciting time to become an attorney, even more so as a personal injury attorney. You can do the work to legally protect those who suffered legitimate injuries due to someone else’s actions.

In some cases, you’ll get to hold the powerful accountable. Check out this site often for more great information to help you build your law career.

7 months ago Law Firms

A Classic of Legal Technology: Legal Bill Review Software

Legal bill review is a crucial part of an effective legal spend management strategy. So what is legal bill review, and is outsourced legal bill review software worth it?

Quite simply, legal bill review (LBR) is the analysis and review of legal bills against Service Level Agreements (SLAs), regulatory compliance guidelines, such as LEDES and UBTMS. Given the large volume of property & casualty (P&C) invoices or workers compensation (WC) invoice claims, and the reasonably high demand for LBR professionals, LBR is often outsourced to pure play experts.

While the analysis of legal invoices often drives adjustments, ensuring the right amount is paid for the right amount of services is just as important. Firms must be able to answer the question of whether a law firm is compliant with not only guidelines, but also ethical, professional and legal standard. In short, LBR must fit within a broader strategy, which includes enterprise legal management, otherwise known as claims management or matter management. Each invoice reveals details about the activities undertaken in a case, and empowers a check and balance with the case file. An important distinction to note is that effective legal auditing relies mainly on an understanding of billing practices and an ability to spot potential billing abuses, and not in-depth knowledge of the factual background of the litigation.

Earlier in the life cycle of the legal technology industry, many companies managed legal bill review in-house with full time employees. At that point in time, LBR was handled by employees whose main role would revolve around the auditing and analysis legal bills. This employee could be assigned other duties within the company, as needed. As the duties of that legal auditing program expanded, the company would onboard additional employees to manage the review of legal bills. In theory, training would be carried out in-house, thereby keeping costs associated with the legal audit unit small.

The truth couldn’t be more different.

Every time an insurance company or TPA onboards another employee it incurs significant overhead expenses such as office space, salaries and benefits. There are less obvious costs too. Staffing to an exact level is no easy business. After a case is completed, the cost of increased staffing does not stop. The company must find other duties for this new, larger legal bill review team or commence the layoff process, which hurts morale and reputation. The next time a large project arises, it may be more difficult to rehire staff.

With the cost and time associated with legal bill review, third party legal bill review services start to make a lot more sense, especially those with strong track records. For example, the third party LBR service partnered with LEDES has reduced client costs by $500M+ over the last decade. Armed with experienced, specially trained auditors, cutting edge technology (from PowerBI data analytics to machine learning), and the ability to complete legal auditing projects quickly, the independent legal auditing firm provides the corporation with the most cost-effective means of controlling one of the largest factors impacting profits. One third party, LSG, revealed a study that showed profit savings of over 30% with an effective, technology-driven legal bill review software process.

With an independent approach to law firms, third party legal bill review software providers are worth exploring, in order to avoid the pitfalls associated with the in house experience. Further, every insurance and TPA firm should not only be considering technology-driven LBR, but also technology-driven enterprise legal management software.

Gary R Markham is co-founder and Chief Executive of Legal Solutions Group, which designs, develops and deploys an array of in-house legal technology tools. He is an author of Timekeeping for Dummies, regularly speaks at conferences, panels and symposiums, a Global Director of the Hedge Fund Association, a recent recipient of the Keys to the County of Miami Dade. Gary has over 20 years experience in FinTech, specializing in spend, expense management, vendor and allocation and apportionment software solutions.


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