Why A Marketing Strategy Is Important For Law Firms
According to a Statista report, there are over 120,000 law firms in the United States, with over 200 of them with 500+ employees. This clearly shows the level of competition among law firms. If you don’t provide proper service to your clients, other firms will step in to do the task. Therefore, as the owner of a law firm, you must have a solid marketing strategy to showcase your professionalism.
Law firms have been marketing for a long time. Some of these firms manage to get it right, while many attorneys don’t get satisfying results from their campaigns.
Marketing is not only about running a few advertisement campaigns on social media platforms or magazines. It consists of creating a detailed plan, using multiple advertisement channels to reach potential clients, and working hard to retain them.
How Can Law Firms Benefit From A Marketing Strategy?
Many attorneys have no clue about creating a marketing strategy that produces results. Therefore, many law firms outsource their marketing to professional agencies. You can easily find a marketing agency to promote your firm. However, it’s wise to go for a specialized and reputed law marketing firm like the dNovo Group. Such specialists know how to create successful digital marketing campaigns for law firms.
A specialized legal marketing agency has relevant experience that can benefit your law firm. Here are some essential reasons why your law firm should strongly consider having a solid marketing strategy.
1. Gets You In Front Of The Target Prospects
Before considering a lawyer, people need to know about the existence of your firm. With a great marketing strategy, you can get in front of your target prospects. It’ll let them know about your presence and the services that you offer.
If they want to know more about your specific services, they can visit your website or office. An effective marketing strategy comprises the perfect balance of advertisement media. It also focuses on ensuring your brand gets in front of target prospects regularly at the right time.
Whether your prospects search for a specific term on Google (assuming you have implemented an SEO strategy for your law firm) or visit some other sites, your service will appear in front of their eyes.
2. Saves Time And Money
You don’t want to waste precious resources as a business owner. Running a random campaign will only waste your marketing budget. On the other hand, a great marketing strategy will allow you to get in front of the people you want to reach.
Today’s AI-based marketing lets you get in front of people with specific interests located within a geographical area. Furthermore, you can also get in front of people searching for specific terms that relate to your niche.
The latest marketing channels also provide you the ability to retarget people who have already seen your ads or visited specific pages of your site. Furthermore, you can segment your market and test multiple ads in real-time. If you do it well, you can get tons of quality clients without spending a lot of money.
3. Increased Engagement
Law firms need to engage a lot with their audiences before winning their trust. Unlike other products, lawyers need to deal with dire situations. Therefore, a client can’t make an instant decision to work with one specific lawyer.
With strategic marketing campaigns, you can slowly win the trust of prospective clients. You can know their needs and answer important queries. If you provide expert answers to your audience’s queries, you can win their trust. An ideal mix of social media ads and the use of chatbots and other mediums can be the way to go for law firms.
4. Global Reach
Some services are specific to the local city while some can resonate with global audiences. With a perfect marketing strategy, you can run multiple campaigns as per the nature of the service.
For instance, you can make use of blogs and social media ads to reach foreign clients who require immigration lawyers.
5. Create A Sales Pipeline
Like all other businesses in the world, you need to create a sales pipeline for your law firm. The first step to building a sales pipeline is to get someone interested in your service. After you collect leads, you need to nurture them to make them interested in your offer. And your job doesn’t end at that. It’s crucial for you to be in touch with your prospects and your clients.
With a strong sales pipeline, you can have a regular flow of clients. You can also get referrals from your existing client base. A well-structured marketing plan includes an organized sales funnel to meet your legal marketing needs.
6. Builds Credibility
To win the trust of your target audience, you must have some credibility. A law firm is based on expertise. No person wants to do business with a lawyer who has no idea and experience in their field.
By continually providing value to your audience, you’ll build credibility. Your audience will view you as an expert on the subject matter. A planned marketing campaign can make your brand omnipresent and help you establish your firm as a source of authority.
7. Measure Return On Investment
Not every campaign works perfectly. Therefore, one needs to measure the return on investment of each campaign continually. You need to weed out the less effective ideas and work on things that produce results. It’s also possible for you to make changes in the ads to test their effectiveness.
A well-thought-out marketing plan includes ways to measure marketing effectiveness to ensure your campaigns remain profitable.
Final Thoughts
Having a good marketing strategy can take your law firm to the next level. You can sit back and focus on your core business operations, while your marketing campaigns will bring clients for you. If you reach out to people seeking the legal services that you specialize in, you’ve got a higher chance of acquiring a client.
Offering excellent service to your clients will enable you to retain them and get more references. So, will you now consider building a marketing strategy for your law firm?
Is It Worth It To Redesign The Website For My Law Firm?
If you have been trying to think of ways to drum up new traffic to your website, there are a lot of different options available that can seem difficult to choose from. However, many people may not consider the option to do a full site redesign, thinking that it might be too expensive, too much work, or not worth the money. This is especially true when you feel like traffic is already suffering: if many people aren’t coming to your existing site, then why spend money on a new one? Well, giving your website a revamp might be exactly what it takes to get people visiting your site and start climbing the search engine results.
Taking this next step can seem daunting, especially when you are considering hiring a professional. Working with an experienced and qualified web designer or team of designers costs money, and the fact that there are a number of do-it-yourself platforms makes it appealing to choose a lower-cost option. However, if you want to get it done right and get the results that you are expecting after your investment, then hiring an experienced team—especially one that focuses on law firm web design—will be the best decision you make for your business and your web traffic.
The Benefits of a Site Redesign
The following are just a few of the many benefits that you (and your visitors) will enjoy with a website redesign. However, there are many more benefits that you will get that go beyond these examples, and the best way to understand what you can expect out of your own redesign project is to speak with a designer as soon as possible. As web technology changes, your existing website gets further and further from “current,” and you are likely missing out on many capabilities and advantages that a new site will deliver, all of which a designer can explain to you in specific detail.
Updated User Experience Design
The term “user experience” gets thrown around a lot in web design: is it just a buzzword, or is there substance behind it? UX design simply means that the site design elements such as navigation and the visual hierarchy are set out specifically with the user in mind. A simple-to-navigate site is the best way to keep users on your site, and help them to find the actions that they want to take – such as contacting you for a consultation.
New Content Strategy
“Content is king,” and a revamped content strategy can be the difference in mediocre traffic and a strong position in the search rankings. Search engine optimization is a technique that focuses on providing your users with useful and informative information that equally sends a signal to the search engines that your site is relevant, useful, and a good choice to send users to. Search engines use “crawlers” to index the internet, and one of the main things that these crawlers are looking for is collections of relevant keywords contained in well-written and engaging content.
Updated Site Tags
In addition to keywords, crawlers are looking for a variety of other indicators that help them understand what your website is, and how relevant your site is for certain keywords. In addition to well-written content, there are countless opportunities to add tags onto your images and links that show the crawlers additional information about the type of experience a user will have when they arrive at your site. Updating these tags is a great way to get their attention, which is one of the things that happens during a redesign.
Increased Traffic
Great, so you have a shiny new website with updated keywords and tags, but what is it all for? When you redesign a website, it gives you a chance to “reset” your position with search engines, provide fresh information to the crawlers, and ultimately give yourself an opportunity to climb in the organic search rankings. Once visitors start arriving at your site, there are a variety of other metrics that the designers will have optimized for, such as making it easy for a visitor to contact you, sign up for a mailing list, or take any other action you are focusing on.
Top Reasons Why Law Firms are Outsourcing IT Support in Chicago
Running a successful law firm has never been an easy task. However, in 2020, law practices are facing challenges they haven’t seen in generations. Clients are getting progressively harder to find as most search online and the competition is fierce.
Many firms are investing heavily into hyperlocal marketing just to tread water. They are also focusing more on their core competencies and have begun to outsource IT support.
In today’s post, we’ll explore how this measure has made these practices more cost-competitive
Outsourcing IT Makes Financial Sense
Information technology workers don’t come cheap. In Chicago, IT generalists command a median salary of roughly $75,000 per year. As law firms feel the pressure to expand margins, it’s becoming harder to justify these pricey positions.
We won’t sugarcoat it – the process of outsourcing vital business functions is an involved task. However, you can make things easier on yourself by going through a local outsourcing firm. Luckily finding reliable IT support in the Chicago area is easy as the Windy City is one of the countries economic hubs.
Outsourcing IT Frees Up Capital For Specialists
For many law firms in Chicago and the rest of the country, money is tight right now. Not only is it hard to turn a profit, but it’s also more challenging to grow your practice. To do this, you need to hire the sharpest, most creative minds in your field.
The better the lawyers you have on your payroll, the more cases you’ll win. The more you win, the more prestige you amass. As your firm increases in profile, you can get away with charging higher rates and have access to more clients.
But where are you going to find the money for these hires? As we already mentioned, you already pay more salary than you need for non-legal positions – especially in IT. By outsourcing these positions, you can free up capital to hire talent that will lead to long-term growth.
Outsourcing IT Can Enhance Your Firm’s Online Presence
Outsourcing isn’t just an exercise in cost-cutting – it can also act as a growth accelerator. While IT contractors aren’t legal professionals, their contribution can elevate your practice in numerous ways.
The design of your firm’s intranet is crucial to efficient workflow and business success. Local programmers in Chicago are expensive, and skill levels can vary widely. If you try to save money, you may end up with an intranet with poor navigation/usability.
If you wish to command top dollar for your services, you must work efficiently. It’s important that all your employees are able to communicate with each other seamlessly in the most effective way possible. If there is a problem, it should be a quick e-mail or phone call and then back to business.
For a modest fee, you can bring on seasoned professionals via an outsourced team. Now, this isn’t a slam-dunk solution – there may be communication issues you’ll have to work through in the start. As you’re building an ongoing business relationship, things will get smoother.
However, given the profound cost-savings and peace of mind, any extra communication in the beginning will be worth it in the end.
Outsourcing IT Increases Efficiency
Money isn’t the only resource that IT outsourcing conserves – it saves time as well. On top of costing more, in-house IT workers, unless they happen to be star talent, can take longer to do tasks.
When your e-mail server goes down, you’ve got to get it back online ASAP. Every hour it spends out of commission holds up workflow and frustrates staff and clients alike. When you hire outsourced talent, it’s easier to to get things working again. The crisis for you is often an easy to fix occurrence for your outsourced team.
When you have outsourced IT support on your payroll, routine and emergency tasks get done faster. By outsourcing your IT help desk, you’re gaining access to a far greater knowledge base than any one employee can bring to the table. You’re also not dependent on any one person to ensure the smooth operation of your firm’s technology needs.
You Run A Law Firm in Chicago, Not A Technology Company
As a law firm director in one of America’s biggest cities, you ought to be thinking about growth strategies, not IT. By outsourcing this role, you can focus your resources on the things that matter.
How to Run an Efficient Small Legal Firm
Who said that you’ve got to have a large legal firm to be successful? Nobody, there are ways that small legal firms can be just as successful as the larger ones that you may be competing against. There are some ways that smaller firms can maximize their output.
To learn a few tips and tricks to help improve your companies overall efficiency, we recommend that you read our guide once, twice, or maybe even three times.
How To Increase Efficiency of Small Legal Firm
As we stated above, you don’t have to be in charge of a large legal practice to produce excellent services for your client. The way to maximize output is by increasing the quality of the services that your firm is currently providing to your client base.
Have A Strong Administrative Staff
When we say have a strong administrative staff, we don’t mean that you should hire a ton of people. It is essential to have a least 1-2 people that make up your administrative staff. They will handle client intake, billing, and other data entry paperwork that may distract you from your legal duties.
The staff will allow you to focus on the real reason your client has hired you. Instead of wasting time and resources on paperwork that should’ve been completed ahead of your first meeting.
Your Firm Is Your Business
It is crucial that to succeed as a smaller law firm that you run it the way you would any other business. This means staying up-to-date on all IT procedures that can help to improve the efficiency of your business.
It also includes paying attention to the workflow of your firm and your finances. It may be beneficial to seek managed service providers to monitor these things and help you to improve them as business increases.
Improve Customer Relationships
The stronger your relationship is with your client base, the better business will be. It is essential, especially in the legal field, that when people hire you, they know that you will genuinely have their best interests at heart.
The better your relationship is with your clients, the more likely they are to refer you to other people that may be searching for legal representation as well.
Remain Within Compliance
The last thing you want to be concerned about as a smaller legal firm is not meeting the compliance standards and guidelines that have been set in your state. Breaching laws of compliance could mean that your business is subject to hefty fines or even being closed.
Always ensure that you and your staff are knowledgeable about what it takes to be within compliance. And update your policies accordingly to ensure that compliance is being met at all times.
The Resolution
As a small legal firm, many things can be done to improve the efficiency of your firm. It takes focus and paying attention to all of the inner workings of the company to ensure that it remains profitable.
If you found this post helpful and would like to read more content, such as what you’ve read above, you should scroll through the other articles on our website.
How to Start a Law Firm: The Complete Guide
There is certainly no shortage of lawyers in the U.S. right now. According to the American Bar Association, there are more than 1.3 million active lawyers operating all throughout the country at this time.
If you’re one of them, this can make it difficult for you to stand apart from the pack. Starting up a law firm is one good way to differentiate yourself from all of the other lawyers out there.
Before you begin, you should take the time to learn how to start a law firm from scratch. It’ll help get your law firm off the ground and set you up to enjoy long-term success.
Here are the steps you’ll need to take when you’re trying to figure out how to start your own law firm
Take a Look at the Law Firms That Already Exist in Your Area
The first thing you’ll want to do when it comes to figuring out how to start a law firm is research the local market to see which other law firms already exist in your general area. Spend a few hours poking around online to see how many law firms are currently operating in your city or town.
You don’t want to start a law firm that specializes in, say, personal injury cases if there are already 25 other law firms in your area that do the same thing. You’re going to struggle to drum up much interest in your law firm if you take this approach.
Decide What Kind of Law Firm Your City Needs
Once you’ve done the necessary research on your local market, sit down and try to figure out what kind of law firm your city needs right now. When starting your own law firm, you should aim to cater to the needs of those in your community.
For example, there might be more than enough personal injury law firms in your city at this time. But there might not be a really good auto accident attorney in town.
You can help fill the void that exists when you go about opening a law firm. It’ll help you generate more buzz for your solo law practice and attract more clients.
Create a Detailed Business Plan for Your Law Firm
Opening a law firm isn’t something that you should do on a whim. You should plan out each and every aspect of your solo law firm before you start trying to open it up.
After you’ve researched the local market and decided what kind of law firm you want to start, you can begin to put together a painstakingly detailed business plan for your firm. It should include things like:
- Your law firm’s mission statement
- An overview of the services your law firm is going to provide
- Financial projections that show the potential for your law firm
- Marketing techniques you plan to use to bring in clients
- A clear vision with regards to your law firm’s future
If you need to obtain funding to start your own law firm, it’ll be essential for you to have a business plan in place. Lenders and/or investors will want to read through your business plan to make sure you know how to start a law firm and, more importantly, how to make it a success story.
Come Up With a Name for Your Law Firm
What is your law firm going to be called? That’s a question that you should try to answer sooner rather than later since you’ll need to include it in your business plan and use it for a bunch of other things.
More often than not, lawyers choose to go with something simple when naming their law firms. They’ll use their last name to create a name for their law firm. No matter which direction you decide to go in, you shouldn’t get too far along in the process without putting a name for your firm into place.
You also shouldn’t get too far along in the process without establishing your law firm as a legal entity. Whether you choose to run your solo law firm as a sole practitioner, an LLC, or something else, you should make it official by settling on what kind of organizational structure you want it to be.
Choose the Right Location for Your Law Firm’s Office
While all of the steps that we’ve mentioned thus far are very important, you could argue that this one could make or break your law firm when it comes right down to it. You need to pick out the right location for your law firm’s office for it to be successful.
Your law firm’s office should be situated in a place that’s easy to get to. It should also be located somewhere where it’s easy for people to park and make their way inside.
Additionally, your office should have plenty of space for all the desks, computers, printers, and other furniture and equipment that you’ll need to run your law firm. Look around at lots of different office spaces before settling on the one you like best.
Set Up a Website for Your Law Firm and Start Marketing Your Services
As long as you’ve done everything else that we’ve talked about here, you should be just about ready to jumpstart your law firm. The only thing left to do will be to set up a website for your business and to market your services to those in your community.
You can market your law firm by:
- Running advertisements in local newspapers and on local radio and TV stations
- Setting up social media pages to connect with people in your city or town
- Sponsoring local events to get your law firm’s name out there into the world
Don’t underestimate the power of marketing. It can help to take your law firm to the next level.
Learn How to Start a Law Firm and Get Out There and Do It
Now that you know how to start a law firm, what’s stopping you from doing it? Use the tips provided here to get your law firm off to a strong start.
By opening a law firm, you’ll show everyone in your city or town that you’re a serious lawyer. You’ll also put yourself into a position where you could potentially make a lot of money while practicing law.
Get more great business-building tips by browsing through the informative articles on our blog.
Why Law Firms Need To Market Their Services Online
The business of running a law firm today is different. Gone are the days of word-of-mouth familiarity and solid reputations. Along with increased populations and more need for more types of legal services, this is the generation of instant gratification: people who need lawyers fast will go for whoever comes to mind, readily available, effective, and affordable.
Today’s successful law firm is run like a business. This means not only focusing on providing top-of-the-line legal services but also making sure that everyone who might become your future client knows about your law firm and what you can do for them long before they need you. This is why more law firms today are turning to social media platforms, websites, blogs, and other modes of digital communication. Here, law firms reach a wider audience as well as builds awareness, familiarity, and trust.
The best forms of effective legal marketing involve three components: strategies, tactics, and plans. If you are unclear about the basics of law firm marketing strategy, no worries. This article summarizes three (3) reasons why your law firm should use online marketing practices and catch up with evolving marketing practices.
The reasons are in details
1. To Build Brand Awareness
In business success, the most crucial element is creating public awareness of a brand. This applies to law firms as well. Clients have shifted from just wanting products and services to wanting a wholesome experience that makes them feel included. Therefore, it is essential to convert the firm’s services into personalized experiences and what better way to advertise this than through your firm’s online presence?
According to research, 70% of people rely on social media platforms to create a well-planned brand image that shares a sense of expertise. Creating a brand image holds significant importance because that helps a brand stand out in the market from the rest. It identifies the unique points of the brand which the competitors don’t possess.
Considering that the law industry is overflowing with firms providing similar services, increasing public brand awareness around your firm can pull potential clients away from the competition and push them towards you. More importantly, it will build relationships of trust between you and your clients.
2. To Convert Visitors to Clients
People tend to rely on social media to see if a business is authentic, real, and trustworthy. Potential clients go through the firm’s social media pages, reading reviews, and doing research on the firm before. Consumers tend to believe that online presence indicates trustworthiness.
Not only that but it provides a sense of two-way communication. Clients rely heavily on feedback and reviews provided on firms’ platforms.
Many visitors come to firms online marketing channels with a thought of potentially seeking services from a firm, but by displaying authorized certifications on your platform, it can convert visitors to clients. If your online presence is off the charts and precisely what customers want, then your firm’s brand awareness is going to top the industry. That will give you a competitive advantage in the market.
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The business of running a law firm today is different. Gone are the days of word-of-mouth familiarity and solid reputations. Along with increased populations and more need for more types of legal services, this is the generation of instant gratification: people who need lawyers fast will go for whoever comes to mind, readily available, effective, and affordable.
Today’s successful law firm is run like a business. This means not only focusing on providing top-of-the-line legal services but also making sure that everyone who might become your future client knows about your law firm and what you can do for them long before they need you. This is why more law firms today are turning to social media platforms, websites, blogs, and other modes of digital communication. Here, law firms reach a wider audience as well as builds awareness, familiarity, and trust.
The best forms of effective legal marketing involve three components: strategies, tactics, and plans. If you are unclear about the basics of law firm marketing strategy, no worries. This article summarizes three (3) reasons why your law firm should use online marketing practices and catch up with evolving marketing practices.
1. To Build Brand Awareness
In business success, the most crucial element is creating public awareness of a brand. This applies to law firms as well. Clients have shifted from just wanting products and services to wanting a wholesome experience that makes them feel included. Therefore, it is essential to convert the firm’s services into personalized experiences and what better way to advertise this than through your firm’s online presence?
According to research, 70% of people rely on social media platforms to create a well-planned brand image that shares a sense of expertise. Creating a brand image holds significant importance because that helps a brand stand out in the market from the rest. It identifies the unique points of the brand which the competitors don’t possess.
Considering that the law industry is overflowing with firms providing similar services, increasing public brand awareness around your firm can pull potential clients away from the competition and push them towards you. More importantly, it will build relationships of trust between you and your clients.
2. To Convert Visitors to Clients
People tend to rely on social media to see if a business is authentic, real, and trustworthy. Potential clients go through the firm’s social media pages, reading reviews, and doing research on the firm before. Consumers tend to believe that online presence indicates trustworthiness.
Not only that but it provides a sense of two-way communication. Clients rely heavily on feedback and reviews provided on firms’ platforms.
Many visitors come to firms online marketing channels with a thought of potentially seeking services from a firm, but by displaying authorized certifications on your platform, it can convert visitors to clients. If your online presence is off the charts and precisely what customers want, then your firm’s brand awareness is going to top the industry. That will give you a competitive advantage in the market.
3. To Increase Trust In Your Expertise
The most efficient and effective way to provide information about services is through online platforms. Many firms rely on blogs, posts, and media content to increase public trust in their capabilities and expertise. The more engaging your posts are, the more significant their impact will have on potential clients.
For instance, if you have a long list of services that cannot be explained in a television commercial, you can provide in-depth, individual posts of each and tell your customers exactly what you are offering. To increase public trust in your legal expertise, you can include testimonials with photographs and names of clients as well as the cases that you have won for them.
Your law firm’s website can also include a gallery of your lawyers, their credentials, and the cases that they have won. At the same time, the website can also offer free advice on common legal issues that face the public.
To make sure that the content that on your website offers the best value to readers, consult with experienced SEO providers such as Juris Digital offers SEO for attorneys to make sure that your website comes up when potential clients are looking for lawyers or searching for legal assistance online.
Takeaways
With the increasing competition among law firms today, the use of law firm marketing strategies such as ads, SEO ranking, building communities, launching effective PPC advertising campaigns, and other tactical online advertising tools is imperative for fiscal viability.
Maintaining a useful website is one key to a law firm’s success. A consistent digital presence creates public awareness as well as increases public trust. Although lawyers are more focused on the law than on online marketing, many are exploring some of the best guidelines that can help law firms increase their clientele.
3. To Increase Trust In Your Expertise
The most efficient and effective way to provide information about services is through online platforms. Many firms rely on blogs, posts, and media content to increase public trust in their capabilities and expertise. The more engaging your posts are, the more significant their impact will have on potential clients.
For instance, if you have a long list of services that cannot be explained in a television commercial, you can provide in-depth, individual posts of each and tell your customers exactly what you are offering. To increase public trust in your legal expertise, you can include testimonials with photographs and names of clients as well as the cases that you have won for them.
Your law firm’s website can also include a gallery of your lawyers, their credentials, and the cases that they have won. At the same time, the website can also offer free advice on common legal issues that face the public.
To make sure that the content that on your website offers the best value to readers, consult with experienced SEO providers such as Juris Digital offers SEO for attorneys to make sure that your website comes up when potential clients are looking for lawyers or searching for legal assistance online.
Takeaways
With the increasing competition among law firms today, the use of law firm marketing strategies such as ads, SEO ranking, building communities, launching effective PPC advertising campaigns, and other tactical online advertising tools is imperative for fiscal viability.
Maintaining a useful website is one key to a law firm’s success. A consistent digital presence creates public awareness as well as increases public trust. Although lawyers are more focused on the law than on online marketing, many are exploring some of the best guidelines that can help law firms increase their clientele.
How Can You Elevate Your Small Law Firm to Next Big Thing
If you’re not continuously considering ways to acclimate and develop your company, it’ll stagnate and you’ll be struggling for growth. You should continuously search for places that can assist you in developing your operations and ways to continue through your practice of law, or you will be left behind. We’ll be offering a list of the best things that you should be doing to grow your law firm in this article.
Check the list out
Consider Redesigning Your Website
You already would have a website for your law firm. However, like a lot of lawyers, your web design might require an update or you could have skipped the main pages every website for law firms should have.
It can help a lot in the growth of your law firm by various means, from having more leads through SEO to increase your mobile app conversion rate to create a more polished identity for your company. If your website is not much attractive then you should focus on recreating your website.
Improve Social Media Marketing
Your law firm must have profiles on social media such as Twitter, Facebook, LinkedIn, and so on. Yet are those good enough to attract clients? Do you regularly post and share content?
If it’s not the case then you should improve social media marketing of your law firm so it can grow. In our daily lives, we spend most of our time scrolling on social media. And with the passage of time, the usage of all the social media apps is gradually growing. If you haven’t already worked on your social media presence, then you should include it in your plan to grow your law firm.
Create Email Marketing Campaigns
It is among the most successful ways for a wide number of people to stay in contact with. This way it will help you a lot because it’s a professional massage that will reach people without disturbing them like SMS and audio calls.
If you are using common applications such as MailChimp, then it is really simple and affordable. You may set up numerous email registers for potential customers, past customers, and prospective customers, plus all the other company contacts and reference sources this way you can send emails regularly.
Advertise Through Facebook
Promotion through Facebook is a fast-growing market. Facebook is an extremely strong advertisement tool because of the massive information it has regarding each individual. This information could help in the creation of ads which could aim people according to their likes, contrasting a commercial or any transport stop at which the advertisement’s location is the sole target. By now, several law firms are using Google search ads, but Facebook is still a bit of an untapped tool. And considering that 90 percent of Facebook’s daily active users access Facebook from a mobile device, as the mobile advertising market continues to expand, Facebook ads will become particularly relevant.
Improve Your Branding Strategy
Branding is essential and serves as a prime factor in the growth of any company including a law firm. Branding strategy involves your logo, brand name selection, slogan, messaging, and the way you treat your clients. It’s the whole experience your customers and prospects have with your business, service, or product. Your brand strategy determines what you stand for, what you pledge, and what personality you express.
To promote your law firm you can also distribute customized mugs, T-shirts, pens, note-books, etc. among your employees and clients. To further promote a sense of harmony and satisfaction among the lawyers you can distribute customized lanyards. You can order customized lanyards from 4inlanyards which provides high-quality customized lanyards at affordable prices.
Consider Choosing a New Domain
To rapidly grow your law firm you should think smartly and prefer a market where competition is minimal.
There are loads of new and changing fields of law to pursue so you should find a domain that is comparatively new and less-saturated, with all the changes occurring around us. From such as on-demand facilities, smartphone phones, the economy of sharing, and more. The possibilities are infinite.
Optimize Your Workflow
Without successful operations, development is genuinely difficult to achieve. To achieve scalability, you must have the accurate personnel and systems in place, otherwise, your operating costs would finish very quickly, in the same way, your profits.
Maybe the utmost imperative act would be to automate your process to maximize productivity and for continuous development. You can optimize your workflow easily with the help of technology.
So these were the best ways to grow your law firm and you can start implementing these ways from today. We hope that in the future you could easily apply all these ways and climb the road of prosperity and success.
The Impact of COVID-19 for Law Firms
COVID-19, the disease caused by the SARS-CoV-2 coronavirus, has quickly become one of the most far-reaching major events to impact everyone’s life across the globe. Our efforts to limit the spread of this novel disease have led to drastic measures that have not been previously experienced by the vast majority of us. It remains to be seen all the specific ways that COVID-19 will impact law firms, but we can already see some of the unique ways in which the pandemic will make waves.
Law Firms In General
Due to the general slowdown in business, most law firms are seeing a decrease or freezing of attorney hiring and it is unclear when this will end. Attorneys from all corners are learning to work from home and adapting their practices to a world filled with videoconferences and paperless transactions.
Different Areas of Law Face Different Challenges and Opportunities
- Courtrooms will see the greatest impact from COVID-19. In addition to fewer cases being filed, courts are postponing hearings, canceling or rescheduling depositions, and extending deadlines while they determine the best way to conduct business while honoring shelter-in-place and stay-at-home orders. Clients who may be experiencing cash shortfalls are also instructing their counsel to hold back on pursuing costly litigation.
- Corporate lawyers may also see a downturn in business as companies conserve their cash. Private equity and large-scale business expansions are already in distress as the markets deal with a tumultuous future in the short-term and an almost certain recession.
- Attorneys who focus on financial activities have already started assisting clients who are re-evaluating their funding sources or looking to access new ones.
- Firms that engage in estate planning are beginning to feel a sense of urgency from their older clients as the pandemic continues. They may be dealing with older clients who are facing a future that could end in a COVID-19-related incapacitation or death.
- Employment lawyers are seeing a boost in the number of clients who have been fired or laid off and now need assistance with navigating unemployment, severance packages, employment-related restrictions on future employment, and other hurdles.
- Bankruptcy lawyers will also likely be needed if our economy continues to suffer as a result of COVID-19.
- A likely, but often unanticipated, result will be the increase in entrepreneurship and startups once the pandemic subsides. New niches in business will be created and law firms that assist startups with the myriad of issues accompanying the establishment and management of a new business can expect to be in demand.
Looking To The Future
While the struggles during the COVID-19 pandemic can feel overwhelming and insurmountable, it is important to stay calm and think about what the long-term future holds. Perhaps it is time to pivot your business to an area of law where history has shown there will be plenty of work in the future. Maybe a restructuring of your law firm is in order. The main thing to keep in mind is to stay calm and do your best to prepare for what is to come.
About the Author
Graham Sutliff is the co-founder of Sutliff & Stout, Injury & Accident Law Firm. Graham is Board Certified in Personal Injury Trial Law, and he has been actively trying personal injury cases for over fifteen years.
Top Advantages of Working with a Law Firm
When dealing with a legal issue, most people don’t know if they should work with a law firm or with an individual lawyer – especially if they don’t have any recommendations from acquaintances or such.
Because of this, they’ll analyze the facts themselves and usually conclude that a law firm will make them spend more money, while a single lawyer will save them a lot of money and help them win the case.
Naturally, these are not the aspects that they should consider! In most cases, a reputable personal injury law firm can do more for you than two or three other firms combined.
The advantages are listed below
Relations with Insurance Companies
Unlike individual lawyers who may not have the necessary connections for your case, a law firm knows all the big insurance companies that you may have to deal with. On top of that, those companies have also seen your law firm in court.
In short, working with a law firm – and a reputable one, too – ensures the fact that you and your case will have a strong presence in the court of law and not only.
Size and Time of Activity
Naturally, one of the main advantages of working with a law firm is the fact that they have the personnel to tend to your needs. While a single lawyer may tell you that they don’t have enough time for your case, a decently sized law firm won’t back down.
On top of that, law firms combine the time of activity of all their lawyers and partners. As such, there are many experienced people working in a long-running law firm that is more than capable of helping you!
Increased Victory Chances
For a single lawyer to win all their cases, they’d need more than just the right people to help them – such as informants and acquaintances. This doesn’t apply to a law firm that has all the things it needs to ensure your victory.
Your case is in much better hands if a law firm handles it!
Saving Money
Believe it or not, working with a law firm will save you more money compared to working with an individual lawyer – in the long term, of course.
This is because you may have to pay some extra fees while working with a lawyer, not to mention that you’ll always be unsure whether you’ll win or not.
On the other hand, law firms have a reputation that they must not stain. As such, they’ll respect the rules and not make you pay anything they should and, when it comes to personal injuries, for example, the only thing you’ll need to do is relax! Naturally, law firms also come with the best success chance out there – you can be almost 100% certain that you’ll win!
The Bottom Line
If you look at it in the long run, a victory with a law firm will round up more funds for you, even if you spend more on hiring the said law firm. Naturally, a lawyer may not help you win your case, but you’ll still have to pay him/her – depending on your case.
Therefore, taking this and the above-mentioned into account, it goes without saying that working with a law firm can be a lot better for you. However, keep in mind that this varies from case to case – as well as from reputation to reputation!
Law Firm Marketing Tricks Lawyers Use to Get Them to Represent You
Blogs are roughly 60% more likely to influence a purchaser’s decision than a magazine.
It’s a testament to not only how influential blogs are, but specific marketing strategies that businesses employ to land more leads. It’s a trick that a law of law firms use to land more clients.
Law firm marketing is especially effective at landing leads, that turn into paying clients. But what’s their secret? What are they doing differently than businesses?
If you want to uncover their secret method that you can use in your own business, here’s the method that law firms use to land tons of leads.
How Can Consumers Find You?
If you take a page out of law firm marketing, you can have consumers swarming to your business. If you want that to happen, you need to develop a marketing strategy.
Besides having a website, which will be important, you need to have marketing strategies.
For instance, you need to have a blog that drives traffic to your website. That blog needs to have articles with specific keywords and phrases that help rank your website on Google so consumers can find you.
While Google Adwords is one marketing method that helps drive traffic to your website, you can also use Facebook ads.
Law firms also use Facebook ads to generate leads with lead generation advertisements. With Facebook ads, they target specific people with interests and specific demographics in a location.
Although there are other means of finding leads for your business, Facebook ads and Google Adwords are the two primary means that law firms use in their marketing strategy to land more leads.
You can also get an idea of how lawyers generate leads with legal lead generation tools.
Have Your Clients Talk About You
Another method that law firms use in their marketing is word of mouth. It doesn’t matter if it’s their very first client or their 100th client, lawyers understand the power of word of mouth marketing.
Word of mouth marketing can be seen with rating and reviews. For instance, if a company has a lot of positive reviews, people will likely tell their friends about going to that business.
Another way to spread the word of mouth marketing is by doing something unique. This can be a marketing campaign that is really unique that people want to tell their friends about.
Law firms will tell customers to leave them a positive review if the customer is satisfied with the work. It’s a way to generate word of mouth marketing.
How Are You Helping Consumers?
Law firms also provide a lot of free information to help future consumers.
They will provide YouTube videos or PDF guides on how to help solve a problem. Then when people need legal help, they are reminded of what legal firm helped them with a problem.
While it takes time to develop these guides, it’s a way to develop organic traffic. People find you and you don’t have to spend a dime on marketing.
You can have guides on your website so people can find free information about your business and how you help people.
When you create guides or YouTube videos, you are not only driving traffic to your website, you are building trust with your customers. They want to trust you before they purchase anything from your business.
Post on Social Media
It’s almost a necessity for a business to have social media. It’s how people find your content and you build a following.
Law firms will often have a Facebook page, an Instagram account, a LinkedIn account, and a Twitter account. Posting on these platforms gives your business a voice.
It tells people what your business does. You are also showing consumers that your business is not outdated because you post daily and you actually have social media accounts.
Another benefit of social media accounts is that you can advertise on each platform. If you have a guide you want to advertise and generate leads with, you can use each platform to advertise and generate leads.
You can also remarket to an audience with each social media platform. That means retargeting people who have shown interest in your firm by clicking on your advertisements or visiting your website.
A Well-Designed Website
Whenever someone visits a law firm website, they will look for help. They might look for tools that can help solve a legal problem.
Similar to a legal firm’s website, your website should be designed to help people. There should be guides and tools that can help people solve their problems.
Whenever someone finds your YouTube channel or your social media platforms, they will find a link to your website. You don’t want your website to appear outdated.
There should be a way to get people on your email list with an e-book or a free guide in exchange for their email. It’s how you will generate leads and eventually clients.
Lastly, your website should never be confusing. It should focus on your ideal consumer’s problem and how you can help solve their problem.
If you follow these strategies that law firms practice, you can create a marketing strategy with organic or paid advertising that will help you generate more leads than you know what to do with.
Law Firm Marketing Can Give You Guidance on How You Should Market Your Business
if your business is going to land more leads each month, you need a marketing strategy similar to a law firm marketing strategy. It needs to involve SEO, specific targeting, and word of mouth.
You need a well-designed website so people understand your service and how they can connect with you. Most importantly, you need to have precise marketing that targets specific people with a specific service. You to understand your audience and how you can help them.
For more information on marketing, visit our website.
