As an attorney, one of the most critical aspects of your practice is to retain clients and attract new clients.
Whether you are a small private practice or a more prominent firm, having a solid client base is vital to growing your practice and firm.
Marketing is an essential aspect of growing trust in potential clients. Many attorneys follow the traditional routes of radio and television advertising. While these strategies can help attract clients, a reasonable attorney should think outside the box in marketing their practice.
What follows are some strategies to attract more clients to your firm. By following these marketing tips, you will build a strong law firm before you know it.
Tips To Attract More Clients
Know Your Target Market
Know the type of clients you are seeking out.
What kind of law do you and your team practice? Decide your niche for your practice and focus your marketing to attract more clients to that group of potential clients.
Perhaps your focus is on criminal law, small claims, corporate law, or family law. Each of these types of law requires a unique skill set to be effective for your clients. Decide what kind of law best fits your expertise and focus on marketing to those clients.
Create the content on your law firm site that will attract clients to your site. Enlist writers who can create compelling guest posts to inform customers about what you have to offer from your practice. Giving specific examples of a local case you worked on or similar to your offers can show potential clients that you are knowledgeable about that topic.
Don’t Ignore Those FAQs.
Potential clients ask all kinds of questions.
These questions can be from people who know what they are looking for and want to see if you can deliver and people asking questions to find out the right questions to ask.
A FAQ page will help make the process of customers connecting with you more accessible. By knowing and addressing common questions that clients ask, you can help to make your answers appear on web searches and cause clients to link up with you. It can work as a vetting process to connect the right clients to you.
Some of these questions can be general. They can be questions such as:
- How much can I get from my case?
- How much will this cost me?
- How long can this case take to resolve?
These questions may take a little more discussion, but the client will get a general idea of the answer and it will help you to attract more clients.
Other questions may be more niche-specific. These questions allow potential clients to understand your experience in a practice that addresses their needs. These questions include:
- What damages can I get for a hit-and-run?
- What are my responsibilities for an accident that was partially my fault?
- What are my parental rights in a divorce hearing?
You can check any attorney’s website and see similar FAQs that would apply to your practice. Think about your honest answers to these questions; honesty builds trust with clients, and that is what you want.
Embrace The Power Of SEO
SEO is your best tool to attract more clients. Creating content that is informative and keyword-rich will help to drive clients to your site. The stronger your SEO, the more your site will show up on potential client’s searches.
Blog posts that create backlinks to your site and other sites help drive web traffic. If you have a profile on Halt, you need to ensure that the info matches all the information on your site and any other sites in your inventory.
Connectivity, as well as having a site that runs efficiently, are what will help you build your client base. Make sure to update your site and check your SEO performance regularly.
Have A Presence On Social Media
Social media is a driving force in our world today. Most Americans have some form of social media, and the numbers of users and platforms grow constantly. If you want to reach possible customers, having a social media presence is essential. However, you may decide that social media is not for your brand, which is fine. You may find that social media has its benefits for your practice.
The traditional form of advertising for attorneys is billboards, television, and radio ads. They have a brand that is recognizable and maybe a catchy slogan to remember their phone number. This mental jingle can stick in potential client’s minds and be there when they require a lawyer.
Social media can work similarly. If it works for your brand, social media posts can work for name recognition. If a client is doing a Google search, they may recognize your name from a social media post or an online advertisement.
Online advertising campaigns are a great way to get out information like a press release.
Interact with people on your social media by answering questions and engaging in discussions. This does not have to be a constant interaction, but a few posts here and there can go a long way to keep your social media presence relevant and in people’s minds.
Build A Loyal Client-Base
As mentioned at the beginning, you need loyal clients to help build your firm. Part of that is building relationships with your clients. Showing the clients you care about makes trust and loyalty to you and your firm.
Having loyal clients helps to ensure referrals. Client testimonials on your site are one of the best ways to build your business. While you can talk up your skills and experience, the words of satisfied clients are the best free marketing in the world.
Suppose you are thinking of creating a press release to expand your practice, including a few quotes from clients on how you helped them. Satisfied clients will help drive more clients to your firm.
Always Keep Growing
Building a clientele is not an easy process. It takes a lot of work and dedication, as well as a strong marketing strategy to attract more clients. By embracing technology and social media, you will be able to grow as big as you wish.