Like any modern business, law firms rely on their online presence to attract clients and establish a name in their area. This usually includes social media pages, listings on Google Maps, and listings on legal directories such as Avvo and FindLaw. But the most important component of any company’s digital presence is their website.
For that website to be of any value, it needs to perform well in search engines. This is imperative for law firms, as high-ranking sites are associated with more reliable and trustworthy attorneys. But how can you ensure that your website is performing at its best? After all, you’re not in the business of digital marketing.
This is where partnering with a search engine optimization (SEO) agency comes in. Of course, good SEO isn’t cheap, so why should you make the investment? Consider the following four reasons why law firms are investing in SEO.
Did you know that 96% of people head online to seek legal advice? And according to the FindLaw U.S. Consumer Legal Needs Survey, 72% of people only contact one attorney. This means that if your website is being washed out by the competition on results pages, it’s far less likely that your target audience will find you.
Sure, you could pay Google to appear at the top of search results, but people will notice that it’s a paid advertisement. Having a website that organically shows up early makes your business appear more credible and genuine to your target audience. An SEO agency helps you achieve exactly that.
Making yourself visible to relevant traffic provides a far better return on investment than being visible to general users, which is often the case with marketing methods like pay-per-click and social media ads.
When your website is optimized to rank for specific keywords in your field, you’ll make yourself more available to the type of people your company is looking to work with. You effectively get more business with half the effort.
Higher Conversion Rates
Another benefit of receiving targeted traffic is that you’ll subsequently see higher conversion rates. This means less time wasted on pushing clients down the sales funnel as the type of people interacting with your law firm will be those who are interested in your services.
Attract Clients Who Didn’t Know They Needed You
It’s great to receive a steady stream of potential clients who need your services in the first place, but that’s not the only type of people a good legal services SEO agency can help you attract. The law is not well understood by the general population and many people are still in the process of finding out whether or not they have a valid claim.
An SEO strategy usually includes adding more content to your website. If the material on your site provides the information someone’s looking for, they will see your firm as a credible source and will be more likely to choose you to represent them.
These are just some of the benefits that come with partnering up with an SEO agency. If you’re looking to grow your firm, be sure to consider it.