As a lawyer, you know your job is to practice and know the law well. If you have been practicing for even a short amount of time, you also know it is about finding clients.
This means you need to be more than a lawyer. You also need to be a business person, a marketer, and an advertiser. The truth is cases and clients don’t fall onto your desk because you want them.
You need to do deliberate things to build your client base and promote yourself as a lawyer. Check out these ideas for law firm advertising to help get your firm more clients.
1. Build Your Network and Referrals
This is one thing you can do that won’t cost you money. You need to treat every person you know and meet as a potential client. Remember, your dry cleaner, your mechanic, your mortgage broker may all need an attorney at some point.
Talk and connect with every person you know and have contact with. Think about past clients. Connect with them regularly so you remain familiar should they need you again.
Get to know other attorneys who might give you referrals or means to meet new clients.
2. Bring in the Professionals
You might also decide to bring in some help. There are companies who specialize in helping lawyers and their firms get cases.
They can learn about you and your areas of specialty. Then sift through potential cases to match you up with the right clients for your firm.
Case generation services use marketing strategies, both digital and traditional, to search for potential clients. Then once they have those clients they connect them to you, so they become your clients.
3. Become Familiar and Show Your Knowledge
There are many lawyers who have not done the right thing to give lawyers the best name. You need to be the opposite of that. It should be your goal to show your knowledge of the law at every opportunity.
Get involved in local organizations. Here you can meet potential clients and talk about the law. Market yourself every time you speak about the law.
Participate in events in your community so people see you and hear you.
Make sure your website has a blog that has newsworthy and knowledgeable content. You could even have online videos that allow potential clients to see and hear you speak, showing off your craft.
4. Take Advantage of Advertising Opportunities
Sure, many types of advertising can be expensive. But there is advertising that doesn’t have to break the bank.
Make sure all your blog writing has keywords that match up with SEOs. Use social media platforms to advertise inexpensively. Social media also allows you to do some content focused advertising at a pretty low cost.
Consider using PPC advertising. This pay-per-click method allows you to advertise for certain online queries.
Law Firm Advertising to Get You Clients
Certainly, you have to practice the law well to be successful. You also need to practice smart self-promotion to get and keep those clients. You can also take advantage of law firm advertising opportunities to grow your client base.
To connect with other lawyers and build up your referrals contact us today.